GM - Social Media Lead

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.
We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.
VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.
VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.
VIL is an equal opportunity employer committed to diversifying its workforce.
Role
Lead - Social Media & Content Marketing
Job Level/ Designation
M3
Function / Department
Marketing
Location
Mumbai Corp Office
Job Purpose
To manage social media, content and Influencer marketing, tracking and insights responsibilities for Brand Vi and own the online presence and reputation of Vodafone Idea Ltd.
Key Result Areas/Accountabilities
Implement the social media mandate and overall management of social, content and advocacy for Brand Vi
Manage the channel-first social strategy that fosters engagement, advocacy, and community among audience
Define content frameworks that drive consistency while encouraging experimentation and bold creativity
Drive engagement and build affinity especially among the youth through content approach, campaign development and amplification through strong partnerships.
Drive creator-led advocacy by collaborating with YouTube/Instagram creators & IPs that influence category consumption
Partner closely with Brand, Product, Media, PR and Digital teams at corporate and circle levels to champion the role of social as a brand relevance impacting lever
Build Vi’s role within India’s pop-culture ecosystem through real-time, reactive, and creator-collaborative content
Lead always-on social listening to respond with agility and cultural fluency. Manage the in-house social media command centre, the MILL and build it into a best-in-class outfit, using leading edge tools and extracting relevant insights to build SOV, engagement and actionable insights for the business.
Use insights on culture, audience insights, and platform signals to inform creative decisions