Performance Marketing Manager

PRISM+ is Singapore’s leading homegrown electronics brand, with a presence across key markets in Australia, Malaysia and the Philippines. The brand’s mission is to make premium technologies accessible to the masses—disrupting established industries with innovation and value that goes beyond the product. PRISM+ was founded in 2017 as a direct-to-consumer (D2C) display technology specialist, where it quickly grew to become the number one monitor and smart TV brand in Singapore. Best known and loved for its affordable premium offerings and award-winning customer experience, the brand has expanded its offerings to include a wide range of affordable premium home electronics and appliances.
Join us at PRISM+ and become part of a journey where innovation meets impact, and every day offers a chance to shape the future of consumer technology. Discover a career where your ideas matter, your growth is nurtured, and together, we create a brighter tomorrow
Role Summary
Own and scale PRISM+’s performance marketing engine across Meta, Google, and emerging channels. You are the growth operator responsible for profitable revenue at scale, balancing spend efficiency, creative velocity, and commercial outcomes.
You will manage a multi-million dollar annual budget, drive incrementality and build a system that sustains PRISM+’s next phase of growth across categories (TVs, appliances, smart home).
1) Revenue and Efficiency
Own topline revenue contribution from paid channels
Manage budget allocation across Meta, Google (Search, Shopping, PMAX, Demand Gen)
Optimize toward MER, contribution margin, and incrementality (not platform-reported ROAS)
Continuously refine spend vs diminishing returns curves
2) Campaign and Channel Execution
Architect and run full-funnel campaigns:
Prospecting (broad, Advantage+/PMAX)
Retargeting (high-intent + CRM loops)
Mega sale/event spikes (11.11, BFCM, etc.)
Drive weekly optimization cadence across all campaigns
Identify and scale new channels (TikTok, affiliates, marketplaces)
3. Creative-Led Growth
Partner closely with Creative team to build high-volume testing engine
Translate performance insights into winning hooks, formats, angles and clear creative briefs (not “make it nicer” feedback)
Ensure creative refresh velocity keeps pace with spend
4. Data, Attribution & Insights
Own performance reporting across:
Platform data (Meta, Google)
GA4
Shopify / Salesforce (source of truth)
Develop clear views on:
True CAC
Channel incrementality
Cross-channel attribution gaps
Run structured experiments (holdouts, geo tests where possible)
5. Team & Operating System
Lead and coach 1–2 performance marketers
Build a weekly operating rhythm:
Performance reviews
Testing roadmap
Budget reallocation decisions
Establish scalable processes across:
Campaign launches
Naming, tracking, QA
Post-mortems
How Success is Measured
Revenue growth from paid channels
Improvement in MER / contribution margin
Creative testing velocity & hit rate
Reduction in wasted spend / inefficiencies
Clear, trusted reporting used by leadership
Who This Role Is For
You think like an owner, not an operator
You care about real revenue, not dashboard metrics
You’re comfortable being accountable for millions in spend and outcomes
Requirements
4–7+ years in performance marketing (DTC or eCommerce preferred)
Managed >$1M annual ad spend hands-on
Deep expertise in Meta Ads (Advantage+, creative testing, Google (Search, Shopping, PMAX)
Strong commercial instinct - understands margin, AOV, bundles, promos
Proven ability to scale spend without killing efficiency
Strong Plus
Experience in consumer electronics / high consideration products
Familiarity with Shopee, Lazada, TikTok Shop ecosystems
Experience with incrementality testing / MMM thinking
Exposure to creative strategy, not just media buying

Work arrangement
No