Copywriter

About Emeritus
Emeritus is a global education company focused on making high-quality education accessible and affordable. It collaborates with leading universities across multiple regions and offers short courses, degree programmes, professional certificates and senior executive programmes, supported by technology, curriculum innovation and hands-on instruction.
Emeritus India is headquartered in Mumbai and operates in the higher-education and professional-learning space, working with leading institutions to deliver online certificates and programmes to learners.
About Daskalos
Daskalos is a strategic initiative of Emeritus focused on transforming higher education in India by enabling leading global universities to establish and expand their presence in the country. The initiative aims to bring international universities and their academic offerings closer to Indian students while supporting these institutions in building their presence and operations in India.
About the Role
We are looking for an experienced and creative Copywriter with 7–8 years of relevant experience to join our marketing and creative team. The ideal candidate will have a strong portfolio and experience developing compelling, audience-focused copy across digital and offline marketing channels. The role will work closely with creative, design, performance marketing and internal stakeholder teams to develop content aligned with campaign objectives, brand guidelines and audience needs.
Core Responsibilities
Write copy for performance ads, social media creatives, emails, landing pages, brochures, flyers,website content and other marketing collaterals.
Interpret creative briefs, campaign requirements and research inputsto develop clearand persuasive copy concepts.
Work closely with designers, performance marketing teams and internal stakeholders to create content that supports campaign objectives.
Produce error-free copy that follows partner university guidelines, brand tonality, tone of voiceand editorial guidelines.
Conduct research on courses, industries, audience needs and relevant topicsto support accurate and effective communication.
Use digital research tools to identify search trends and create content that supports discoverability and marketing goals.
Participate in brainstorming sessions with creative, design and performance marketing teams.
Analyse existing creatives and suggest copy improvements based on feedback, performance data and campaign learnings.
Manage multiple copy tasks simultaneously and deliver within documented timelines.
Take ownership of assigned deliverables, revisions and approvals.
Stay updated on trends in digital marketing, performance advertising, content formats and AI-enabled writing tools.
Ideal Skills & Expertise
7–8 years of relevant experience in copywriting, content, communications, advertising or marketing.
Strong portfolio in copywriting, content, communications or marketing, with a Bachelor's degree in English, Journalism, Mass Communication, Marketing or an equivalent level of knowledge gained through education, training and professional experience.
Strong copywriting skills with the ability to communicate complex information in a clear, concise and compelling way.
Good understanding of branding, customer/user journey, performance marketing and audience-led communication.
Strong editorial discipline, with the ability to produce error-free copy across formats and channels.
Experience writing for digital, print, social, email, performance marketing and other marketing communication formats.
Experience using AI-enabled writing and research tools such as ChatGPT, Claude or similar platforms to support ideation, research, drafting and content optimisation.
Familiarity with agile project management tools such as Asana, Wrike or Jira, along with proficiency in Microsoft Office and Google Workspace.
Ability to understand briefs, incorporate feedback and deliver revised copy efficiently.
Good interpersonal, verbal and written communication skills, with the ability to work independently and collaboratively.
Preferred Experience
Experience in Education, EdTech, Higher Education, Digital Marketing, Advertising or Performance Marketing will be an advantage.
Experience working with university, education or international-education brands will be an added advantage.
Strong understanding of digital-first, audience-led and conversion-focused copywriting.

Work arrangement
No