Live opening · Posted 2 days ago
At a glance
The key details from the original listing.
About the role
Description supplied by the original job listing.
Location: Mumbai
Experience: 1-2 years (agency background)
Education: Master’s degree mandatory
Industry Expertise: Real Estate (Commercial, Residential, Plotted & Mixed-Use Developments)
About the Role
We are looking for a Brand Strategist who can translate real estate market intelligence into compelling client pitches, strategic positioning and integrated marketing solutions that drive business growth.
Key Responsibilities
Develop client pitches, proposals and strategic presentations for real estate developers
Build go-to-market (GTM) strategies for commercial, residential, plotted and mixed-use developments
Develop brand positioning, consumer narratives and project-specific marketing strategies
Design integrated marketing solutions across digital, print, OOH and on-ground channels
Develop media distribution strategies aligned with target audiences, budgets and business objectives
Conduct market, competitor, consumer and micro-market research
Identify market opportunities, positioning gaps and growth levers
KPIs
1. Client Acquisition
Pitch-to-client conversion rate
Quality and effectiveness of strategic proposals
2. Strategic Excellence
Effectiveness of GTM and integrated marketing strategies
Quality of media distribution plans and strategic recommendations
What We’re Looking For
Master’s degree and international / overseas market exposure are mandatory
6 months–1 year of relevant experience in brand strategy, marketing or consulting
Strong understanding of real estate, including commercial, residential, plotted and mixed-use developments
Ability to develop compelling pitches, GTM strategies and integrated marketing solutions
Strong research, analytical thinking and commercial acumen
Excellent storytelling, presentation and communication skills
Strong command of PowerPoint, Canva and presentation tools
This is a strategy-first role for someone who can connect real estate market intelligence, consumer psychology and media strategy to create compelling pitches and drive developer growth.
Work arrangement
No
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