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The key details from the original listing.
Description supplied by the original job listing.
Salesforce MarTech Consultant – Marketing Cloud & Data Cloud
Location: Pune
Experience: 2+ Years of Relevant Experience
Employment Type: Full-time
About Attributics
Attributics is a technology and consulting company helping leading brands transform customer experiences through MarTech, data, analytics, digital platforms, and AI.
We are looking for a hands-on Salesforce MarTech Consultant – Marketing Cloud & Data Cloud with experience in marketing automation, customer data management, audience segmentation, and personalized customer engagement.
Key Responsibilities
Configure and manage Salesforce Marketing Cloud (SFMC) campaigns, customer journeys, automations, and audience segments.
Work with Email Studio, Journey Builder, Content Builder, Automation Studio, Contact Builder, and Data Extensions.
Support Salesforce Data Cloud implementations, including data ingestion, data modelling, identity resolution, unified customer profiles, segmentation, and activation.
Configure and manage Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), and Calculated Insights within Salesforce Data Cloud.
Build and manage customer segments and activation workflows for personalized, omnichannel campaigns.
Work with SQL, AMPscript, and data extensions to support campaign logic, personalization, and data processing.
Support integrations using REST/SOAP APIs, Marketing Cloud Connect, SFTP, and scheduled data feeds.
Implement consent management, subscription preferences, and data-quality checks to support compliant customer engagement.
Monitor campaign and journey performance, analyze KPIs, and recommend optimization opportunities.
Design and maintain scalable Data Extensions, Contact Models, SQL queries, and automation workflows for campaign data processing.
Integrate SFMC and Data Cloud with CRM, eCommerce, websites, applications, and other enterprise systems.
Perform campaign QA, troubleshoot data and journey issues, and ensure accurate audience targeting and campaign execution.
Support data validation, testing, documentation, and production deployments.
Collaborate with business stakeholders, technical teams, and clients to translate requirements into effective MarTech solutions.
What We're Looking For
2+ years of relevant hands-on experience with Salesforce Marketing Cloud and/or Salesforce Data Cloud.
Practical experience configuring SFMC campaigns, journeys, automations, and audience management.
Understanding of Data Cloud concepts such as data streams, data modelling, identity resolution, unified profiles, segmentation, and activation.
Working knowledge of SQL and AMPscript.
Understanding of customer data, segmentation, personalization, and lifecycle marketing.
Familiarity with APIs, data integrations, and data mapping.
Strong analytical, troubleshooting, and problem-solving skills.
Good communication skills and the ability to work in a client-facing consulting environment.
Why Join Attributics?
Work on enterprise MarTech and customer data transformation projects.
Gain exposure to Salesforce, customer engagement platforms, analytics, and AI.
Work directly with clients and experienced consultants.
Take ownership of implementation and optimization activities in a collaborative, growing technology company.
Work arrangement
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