Deputy Manager 1|Marketing|Popeyes Marketing

Job Description – Brand Designer / Creative Designer, MarketingRole Title
Brand Designer / Creative Designer – Marketing
Function
Marketing
Role Purpose
We are looking for a creative and commercially minded Brand Designer who can translate marketing ideas into compelling visual communication across campaigns and customer touchpoints.
The role will work closely with the Marketing, Brand, Digital and Business teams to develop campaign identities, key visuals and creative assets that strengthen the brand, drive customer engagement and maintain a consistent visual language across channels.
This role is suited for someone who can move beyond execution and contribute to creative thinking, campaign conceptualisation and visual storytelling.
Key Responsibilities1. Brand Campaign Design
Develop creative concepts and visual identities for integrated brand and marketing campaigns.
Translate campaign briefs, consumer insights and marketing objectives into strong visual ideas.
Create campaign key visuals and adapt them across multiple communication formats.
Partner with Brand and Marketing teams from the initial briefing stage through final execution.
Bring fresh creative perspectives while ensuring alignment with the overall brand strategy.
2. Creative Development & Execution
Design high-quality creative assets across:
Digital and social media campaigns
Performance marketing creatives
In-store and retail communication
Outdoor and print advertising
CRM and digital communication
Product launches and promotional campaigns
Events and brand activations
Internal brand communication, where required
Develop layouts, typography, imagery and graphic elements that communicate the campaign idea effectively.
Adapt master campaigns across different sizes, platforms and customer touchpoints without compromising the core creative idea.
3. Brand Identity & Consistency
Ensure all communication follows established brand guidelines and visual identity standards.
Act as a custodian of the brand's visual language across marketing communication.
Support the development and evolution of brand guidelines, templates and design systems.
Ensure consistency across work produced internally as well as by external creative partners.
4. Creative Conceptualisation
Participate in brainstorming and campaign ideation sessions with Marketing and agency partners.
Translate business and marketing challenges into visual communication solutions.
Develop mood boards, creative routes, campaign territories and visual references to bring ideas to life.
Stay closely connected to consumer, design and cultural trends to continuously improve the quality and relevance of brand communication.
5. Cross-functional & Agency Collaboration
Work closely with Brand Marketing, Digital Marketing, Social Media, Category, Operations and other business teams.
Collaborate with external creative agencies, production partners, photographers, illustrators and other vendors where required.
Review agency outputs and provide design feedback to ensure quality and brand consistency.
Manage multiple creative projects simultaneously while meeting campaign timelines.
6. Creative Quality & Innovation
Continuously explore new formats, design trends and creative approaches relevant to the brand.
Identify opportunities to improve the effectiveness and visual impact of marketing communication.
Balance creativity with commercial objectives, ensuring designs are not only visually strong but also support campaign and business goals.
Desired Profile
Bachelor's degree in Graphic Design, Communication Design, Visual Communication, Fine Arts, Advertising or a related discipline.
Approximately 2–5 years of experience in brand design, advertising, creative design or marketing communication.
Experience working with a consumer-facing brand, creative agency, retail, food & beverage, lifestyle, FMCG or similar environment would be preferred.
Strong portfolio demonstrating:
Brand campaigns
Campaign key visuals
Digital and social media creatives
Typography and layout
Visual storytelling
Brand identity work
Technical Skills
Strong proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator and InDesign.
Experience with Figma or similar collaborative design tools.
Understanding of digital, social, print and retail design requirements.
Working knowledge of motion graphics, animation, video editing or tools such as After Effects/Premiere Pro would be an advantage.
Familiarity with emerging AI-enabled creative tools would be an added advantage.
Key Competencies
Strong visual and aesthetic sensibility
Creative thinking and conceptual ability
Understanding of brands and consumer communication
Ability to translate briefs into impactful creative solutions
Strong attention to detail
Ability to manage multiple briefs and tight timelines
Comfortable receiving and incorporating feedback
Collaborative working style
Curiosity about culture, consumer behaviour and design trends
High ownership and bias for execution
What Success Looks Like
Success in this role would mean:
Creating distinctive and memorable marketing communication that strengthens the brand.
Developing campaign ideas that work consistently across multiple consumer touchpoints.
Improving the overall quality and consistency of brand design.
Becoming a trusted creative partner to the Marketing and Brand teams.
Delivering high-quality creative work at the speed required by a fast-moving consumer business.