Influencer Marketing Executive

Department: Influencer Marketing
Location: Mumbai
Key responsibilities:
End-to-End Influencer Scouting: Identify, research, and shortlist relevant influencers and content creators based on campaign briefs, brand requirements, audience demographics, engagement rates, and budget.
Campaign Planning & Execution: Manage influencer campaigns from start to finish, ensuring smooth coordination, timely execution, and delivery of campaign objectives.
Multi-Tier Influencer Campaigns: Work on campaigns across all creator categories, from Nano and Micro to Macro and Mega influencers.
Creator Coordination: Handle communication with influencers and their managers, negotiate commercials, coordinate deliverables, and ensure timely content submissions.
Campaign Ownership: Take complete ownership of assigned campaigns, managing timelines, deliverables, approvals, creator follow-ups, and overall execution.
Shoot Coordination: Attend on-ground shoots whenever required to ensure creators follow the brief and content is executed as per the brand's expectations.
Content & Quality Checks: Ensure creator content aligns with brand guidelines, campaign briefs, and client expectations before it goes live.
Reporting & Tracking: Maintain campaign trackers, monitor deliverables, and ensure all campaign-related information is updated and documented.
Internal & Client Coordination: Work closely with internal teams, account managers, and clients to ensure seamless campaign execution and timely communication.
Requirments:
Strong communication, negotiation, and coordination skills.
Understanding of influencer marketing, social media trends, and creator ecosystems.
Ability to manage multiple campaigns simultaneously and meet deadlines.
Strong ownership, problem-solving, and organisational skills.
A proactive approach with the ability to manage campaigns independently from scouting to execution.
If interested, share your resume on komalk@vigorlaunchpad.com

Work arrangement
No