TM Home Textiles Furnishings

Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)
Key Result Areas
Supporting Actions
Achieve Business development targets for Home Textile categories (Furnishings including Blankets, Throws, Pillows, Drapery, Upholstery, Table & Kitchen Linen.) by widening the adoption base through scale up partners
Showcase our Home Textile Collection to Labels and Manufacturers
Understand the market requirements from Front end / channel marketing
Manufacture/ adopt shortlisted products as per requirements
Increase BC yarn usage and increase adoption through strategies
Support and market consistently BC usage
Active adoption of CD Lyocell as a new product in the filled products category.
Strong focus on growing the VAP share and focus on Lyocell considering the upcoming expansions.
Map & shortlist hub excellence partners & scale up partners in Home Textile applicable categories
Map partners through industry associations & already known contacts
Prepare a database based on their strength, product offering and interest, through visits and discussions.
Shortlist based on the objectives and in line with the business strategy
Promote New Product Development & Perfection to the value chain and increase acceptance of the new developments through VCM / TRADC/ Design team
Counter competing fibers like wool, cotton, Polyester and their blends, with appropriate prototypes
Develop new fabric Sorts with Design Team (In-house/ Out Sourced/ Value Chain) and promote the same to the end user.
Work with the spinners and processers to ensure quality and adaptation
Perfect the prototypes involving value chain till labels and promote till retail.
Supply of inputs to the product library at TRADC and integrate with the Centre to provide support to hubs across India
Ensure supply of innovative products from the hubs to the product library.
Track on a regular basis through MIS provided by TRADC
Coordinate based on requirements from the hub excellence partners
Understand the Business model of leading labels in domestic and export markets
Map Major Metros for leading labels, mass wholesalers
Shortlist labels and their marketing channels based on their size, product fit as well as growth objectives being in line with our business strategy
Compile the information, plan and execute business growth opportunities with the front end labels and link value chain including the wholesalers, retailers at front end, and up to yarn manufacturers at back end.

Work arrangement
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