Performance Marketing Lead

You'll own Kirana Club's performance marketing engine and a ₹1Cr+ monthly budget across Meta, Google, and other paid channels. This is a hands-on, spend-owning role — responsible not just for running campaigns, but for acquiring transacting retailers at the right CAC and building the experimentation engine behind paid growth.
As Kirana Club evolves into a B2B commerce marketplace, performance marketing will increasingly be commerce-first — bringing retailers directly to relevant products, categories and offers, and getting them to come back and buy again. Our audience is largely non-metro, vernacular-first kirana store owners across Bharat, so standard D2C playbooks often won't work as-is.
What you'll do:
Own and manage a ₹1Cr+ monthly performance marketing budget across Meta, Google and other paid channels
Build, launch, and optimize campaigns end to end — creative testing, targeting, bid strategy, budget allocation across channels
Own CAC and the economics of paid acquisition end to end — from first transaction/delivered order to repeat, LTV and ROAS; run experiments to continuously improve them
Work with the creative team to test and iterate ad creative for a vernacular, non-metro audience
Build attribution and tracking accurate enough to make real budget calls, not vanity dashboards
Partner with growth and product so paid users land into onboarding flows that actually convert and retain
Build and scale commerce acquisition and reactivation across Search, Shopping, Performance Max, catalogue/product ads, display and remarketing — driving retailers directly to relevant products, categories and offers
What we are looking for
4+ years in performance marketing, has managed a monthly budget upwards of ₹50L
Experience marketing to non-metro, vernacular, or price-sensitive Indian audiences
Deep hands-on expertise in Meta and Google Ads, including commerce-led campaigns such as Shopping/PMax, catalogue ads and remarketing
Strong professional pedigree — a brand-name startup, agency, or company that signals you can be trusted with real budget
Strong with numbers — builds your own CAC/ROAS models, doesn't wait on a data team to tell you if a campaign worked
AI-native — uses AI for creative variants, copy testing, and analysis as a default
Stayed long enough at your last few roles to see campaigns compound — no string of sub-year stints
Based in Bangalore, ready to work from office
Background in ecommerce, marketplaces, quick commerce, D2C or another transaction-led consumer business; experience building for Bharat is a strong plus

Work arrangement
No