Analytics and Activation Sales Specialist

This role sits at the intersection of domain expertise and commercial impact – driving the growth of analytics and activation practice while being anchored in research thinking and conceptualizing/modifying solutions to address client's business problem.
Responsibilities
1) Solution Ownership and Commercial Growth
Accountable for A&A portfolio including Route to Market, RTM (Distribution Optimization, Market Prioritization, Precision Areas/Grids, Store Clustering etc.) and Revenue Growth Management, RGM (including Line and price optimizer, Bases Price Advisor, Pricing Conjoint and Custom PnP)
Work closely with India SAI sales team and EEMEA practice area experts to define outreach for the above:
Identify the solutions with the highest revenue opportunity
Ensure India needs are met in product development & marketing roadmap
Provide India team the visibility to product plans and timelines
Providing necessary training to the commercial team to enable strong client engagement across RTM and RGM solutions.
2) Solution Enablement
Build a strong India community around A&A solutions’ portfolio:
A community that is formed with Sales & Delivery teams
Share best practices from A&A teams in other markets or best practices followed across clients within India
Create and maintain central repository to enable the community
Partner with the India A&A practice leader to build and execute the Go-to Market plans for A&A solutions under remit:
Campaign calendar (including client roadshows / outreach) & content
Commercial Decks / Proposal Decks
Solution One pagers/Flyers
Create and coordinate Thought Leadership, Webinars and Industry Events (with Inside Sales support)
Product kit adaptation to India: Rate cards, Commercial Policies and Discounts, Communication kit (one-pagers, detailed product presentation etc).
Ensure that India Client business partners are enabled with best-in-class training materials:
Ensure sales decks & ‘pitch perfect’ examples are available
Develop automated gift of content (in partnership with Inside Sales)
Execute and coordinate the training plan
Connect with account leads and Practice counterparts in other countries to identify opportunities to apply in India
3) How to Operate?
This is a individual contributor role and reports to India A&A Practice leader. The role requires strong alignment with commercial leaders in India and Regional Practice leaders in EEMEA:
Connect with client business partners in India to define prioritizations (if necessary), clients to focus upon, new logos to pitch and critical pitches to lead and lend support on
Accountable for new product activation
Partner with account teams on strategic client engagements, bringing in solution expertise, shaping proposals and leading key pitches where required
Lead / heavy support to major RFPs
Proposal writing for inbound briefs and supporting the Vertical/client sellers
Continuous support to India sales teams in the definition of the best solution for client specific needs – Where to pitch what and how
Identify white space in the portfolio / unmet client needs
4) Financial Management
Drive business performance across revenue, pipeline development and solution adoption metrics
Monitor the actual financial performance against budget/forecast and ensure the implementation of actions that will lead to the achievement of the targets
Master’s degree or a Diploma in Marketing
Minimum 10-12 years’ experience in Market Research
Prior working experience on NIQ Retail Measurement (RMS), Pricing Solutions (LPO, PnP) will be an added advantage.
Has knowledge of research techniques and methodologies
Has strong analytical skills and business commercial acumen
English level: advanced oral and written
High Negotiation, Problem Solving & Communications Skills
Teamwork: Ability to work with others on tasks and activities without necessarily being the leader
Influence skills, good level of relationship / networking, internal and external
Self-starter with solid organizational and planning skills

Employment type
Full-time

Work arrangement
No