National Account Manager (Morrisons)

Make a difference by becoming part of the No. 1 protein snack manufacturer worldwide as National Account Manager (Morrisons) at Link Snacks.
Our spacious and modern HQ is located in the vibrant Amsterdam, and includes a highly international team, with more than 25 different nationalities. Our EMEA team is committed to continuing its impressive EMEA expansion, one bite at a time, and becoming the regional leader in branded protein snacks.
This position is based in Richmond and you will be reporting to the Head of Sales (Grocery).
The National Account Manager (Morrisons) owns the commercial relationship and performance of the Morrisons customer across Core Grocery, Food to Go, E-commerce and Wholesale. The role develops and negotiates agreed customer objectives, applies and safeguards Link Snacks' commercial policy, and delivers measurable qualitative and quantitative goals across net sales, gross margin, trade investment, numeric distribution, sell-through and execution. The role also builds and protects the reputation of Link Snacks and its brands with major retailers while managing the customer portfolio economically and efficiently.
Working closely with Field Sales, Category Management, Marketing, Finance, Supply Chain and Customer Service, the Key Account Manager converts consumer, shopper and category insights into compelling customer propositions and ensures agreements are executed in full. Success requires strong UK grocery channel / retail knowledge, disciplined P&L ownership, excellent negotiation capability and the agility to grow a developing category within a high-growth business.
Your main responsibilities will include:
1. Customer Strategy, Joint Business Planning & Relationships:
Develop and execute customer strategies aligned to commercial priorities and brand goals.
Build joint business plans covering assortment, distribution, pricing, promotion, visibility and innovation.
Lead business reviews, range reviews, innovation presentations and performance updates.
Identify growth opportunities across hypermarkets and supermarkets.
2. Commercial Negotiation & Revenue Growth
Lead annual negotiations and commercial discussions in line with strategy & customer needs.
Negotiate listings, distribution, pricing, promotions, visibility, activation and terms to drive sustainable growth.
3. Customer P&L, Trade Investment & Financial Management
Own customer P&L delivery across net sales, margin, trade spend, deductions and contribution.
Build budgets, forecasts and investment plans with clear assumptions, risks and opportunities.
Assess promotions and commercial investments through ROI, post-analysis and incremental profitability.
4. Portfolio, Category & In-Market Execution
Deliver the right assortment, distribution, shelf position, availability, pricing and promotional execution.
Develop consumer pricing guidance based on strategy and market evidence, respecting retailer resale pricing independence.
5. Forecasting, Supply & Operational Excellence
Provide accurate SKU-level forecasts across baseline, promotion, innovation and distribution changes.
6. Cross-Functional Leadership & Market Intelligence
Lead the cross-functional customer team around priorities, decisions and action plans.
Provide concise updates on performance, risks, opportunities and recommendations to UK leadership team.
Track customer strategy, competitor activity, category trends and retail practices, turning insight into action.
UK Citizenship and/or a valid work permit is required. Please note that relocation assistance is not available for this position. All applications must be submitted in English, as it is the company’s corporate language.
University degree qualification in business, sales, marketing, finance or a related discipline preferred. Equivalent relevant FMCG experience may be considered.
Typically 5 or more years of progressive FMCG commercial experience, including proven Key Account Management responsibility within UK grocery retail.
Demonstrated success leading complex negotiations, building joint business plans and developing credible relationships with retail stakeholders.
Strong customer P&L management, trade investment, forecasting and analytical capability. Able to balance growth, margin and customer value creation.
Good understanding of assortment, distribution, pricing, promotion, merchandising, innovation and field execution within FMCG.
Advanced proficiency in Microsoft Excel and PowerPoint. Comfortable with CRM, forecasting, syndicated market data and customer portal tools.
Based within practical commuting distance of the UKI Support Centre in Richmond, London. Willing and able to travel regularly to customer offices with occassional visits to Amsterdam Head Office.
Highly organized, autonomous, proactive and commercially driven, with strong interpersonal skills and the ability to represent Link Snacks positively and deliver results consistently.

Employment type
Full-time

Work arrangement
Hybrid