Part-Time SEM Specialist (Google Ads & Bing Ads)

We’re looking for a high-performing SEM Specialist to join our client’s team and help drive performance across Google Ads and Microsoft Advertising (Bing Ads).
This role is ideal for someone who combines strong paid search expertise with analytical thinking, a performance-driven mindset, and a genuine interest in using AI tools to work smarter and more efficiently.
You’ll work closely with the existing team to manage, analyze, and optimize paid search campaigns, with the opportunity to increase your hours as the collaboration grows.
Working Hours: Flexible within 9 AM–5 PM Eastern Time (ET)
Key Responsibilities
Plan, manage, and optimize paid search campaigns across Google Ads and Microsoft Advertising.
Conduct keyword research, search term analysis, and competitor research to identify growth opportunities.
Monitor campaign performance and optimize bids, budgets, targeting, and ad copy to improve results.
Analyze key performance metrics, including CPA, ROAS, conversion rates, and overall campaign profitability.
Develop and test ad copy, landing page messaging, and campaign structures to improve performance.
Prepare performance reports and translate data into actionable recommendations.
Leverage AI tools to support research, analysis, reporting, copy development, and workflow automation.
Collaborate with the team to identify opportunities for continuous improvement and campaign growth.
Requirements
Proven hands-on experience managing Google Ads campaigns.
Experience with Microsoft Advertising (Bing Ads).
Strong understanding of paid search strategy, campaign structure, keyword research, bidding strategies, and conversion tracking.
Ability to analyze campaign data and make decisions based on performance metrics.
Full professional fluency in English, both written and spoken.
Practical experience using AI tools to improve productivity, research, analysis, or campaign performance.
Strong analytical and problem-solving skills, with a proactive and independent approach to work.
Ability to collaborate effectively with a remote team and work within the client's Eastern Time business hours.
What We Offer
Fully remote position.
Initial commitment of approximately 20 hours per week.
Potential to increase working hours to fulltime (40h per week) - based on performance.
Opportunity to work directly with an established marketing team.
A collaborative environment that values initiative, analytical thinking, and continuous improvement.
If you're a results-driven SEM specialist who combines strong paid search expertise with smart AI-powered workflows, we'd love to hear from you.

Work arrangement
Yes