Brand Lead (Dermatology)

An exciting opportunity to lead the marketing function and cross functional matrix team for a pivotal brand in AbbVie. Responsible for defining, developing, and delivering the brand strategy and tactical operation plans, achieving defined metrics, and driving commercial performance through exceptional marketing execution and leading a high performing marketing team.
People leadership responsibility for a Senior Brand Manager, Brand Manager and Early Talent colleague, with overall leadership of a cross-functional brand team.
Brand Leadership:
Lead the matrix team’s development and execution of the brand plan that aligns to the global strategy while adapting to local insights and dynamics
Represent UK Affiliate with Global and Area marketing teams
Communicate strategy and performance to senior local and global leadership
Responsible for marketing budget allocation and overall budget management
Team Leadership:
Lead the marketing function including, personal development, performance management
Creating a high performing cross-functional team culture where the AbbVie way of working can flourish
Coaching marketers to become the best versions of themselves
Developing marketers with stretch in-role assignments to build skills and experience
Executive presence to be able to influence cross functionally and deputise for Business Unit Manager where needed
Strategy Formulation:
Explore known unknowns with market research that provides meaningful insights to solve challenges
Synthesis of data into insights to determine winning brand strategy in a competitive market
Lead the brand strategy formulation using complicated, diverse data sets and in collaboration with the cross-functional team
Tell the story and ‘sell’ the strategy and ambition to the organization
Be the expert on the brand, having a detailed understanding of product and indications, therapeutic area, NHS ecosystem and brand performance data
Execution:
Developing and executing brand strategies with innovative solutions to the complex ecosystem barriers to customer value.
Responsible for recommending strategic courses of action aligned to the brand plan and current performance against KPIs.
Develop and maintain long-term customer relations with key external stakeholders, including external experts, and advocacy groups
Deliver operational excellence across the brand plan matrix, including the definition and refinement of brand KPIs and delivery against these
Innovation:
Evolving the operating rhythm, strategy and capabilities of the cross-functional team by bringing the latest technology, patient and customer insights into the brand team
Capabilities:
Demonstration of a high learning agility and emotional intelligence
Strategic ability: synthesis of insights from data and tell the story
Obsession with insight driven decisions
Demonstrate an understanding of the challenges faced by our customers and patients and responding to this
High impact leadership of a cross functional team and able to excel in a matrix environment
The mindset to set ambitious goals and then innovate to achieve this
Executive presence, being able to operate effectively with varying levels of seniority and deputise for senior leaders
Able to coach, manage and lead through line management and through influencing where there is no direct authority
Evidence of prioritising decisions and activities to ensure efficient use of resources and address critical issues impacting the brand
Challenging the status quo to improve the ways of working and improving customer value
Experiences:
Relevant strategic and operational experience and proven track record of success
Leadership of marketing team
In-field sales experience
Demonstrated passion for marketing and strategy i.e. completed projects, further education
Previous in field leadership experience would be beneficial
Behaviours:
High EQ & self-awareness
People focused collaborative leader
Curious learner mindset
Excited to lead the x-functional collaboration to solve a complex challenge
Self-starter entrepreneurship

Employment type
Full-time

Work arrangement
Hybrid