Senior Digital Marketing Manager

Company Description Urban Yatra provides end-to-end hospitality and travel support, ensuring guests have a comfortable and well-organized stay. Services include personalized meet-and-greet on arrival, airport and railway station transfers, and curated local travel and sightseeing in air-conditioned vehicles. Guests benefit from arranged accommodation with complimentary breakfast, special dinners for occasions, and inclusive tolls, parking fees, and driver allowances. The company also offers daily essentials such as packaged drinking water and tissue papers, along with 24-hour on-call assistance to support travelers throughout their stay.
Role Description As a Senior Digital Marketing Manager at Urban Yatra, you will lead the planning, execution, and optimization of digital marketing campaigns to promote the brand’s travel and hospitality services. You will manage social media channels, oversee performance marketing initiatives, and drive online lead generation and customer acquisition. Day-to-day responsibilities include analyzing web and campaign analytics, refining digital strategies, coordinating with internal teams for content and creatives, and managing external agencies or vendors as needed. You will be responsible for budgeting, reporting on campaign performance, and recommending data-driven improvements to enhance brand visibility and revenue growth. This is a full-time, on-site role based in Bhubaneswar.
Qualifications
Candidates should possess strong Digital Marketing and Marketing skills, with experience developing and executing integrated online campaigns.
Candidates should possess Social Media Marketing skills, including channel strategy, content planning, and community engagement.
Candidates should possess Lead Generation skills, with a track record of managing performance campaigns and conversion funnels.
Candidates should possess Web Analytics skills, including proficiency in tools such as Google Analytics and the ability to interpret data and KPIs.
Candidates should possess excellent communication, collaboration, and stakeholder management skills, with the ability to lead cross-functional initiatives.
Candidates should possess experience in managing digital marketing budgets, setting campaign objectives, and reporting results to leadership.
Relevant experience in travel, hospitality, or consumer services is beneficial.
A bachelor’s degree in Marketing, Business, Communications, or a related field is preferred; advanced certifications in digital marketing are an advantage.

Work arrangement
No