Marketing Manager, IC

Additional Location(s): India-New Delhi
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
Diversité - Innovation - Bienveillance - Collaboration mondiale - Esprit gagnant - Bienveillant - Haute performance
Chez Boston Scientific, nous vous donnerons l’opportunité d’exploiter tout ce qui est en vous en travaillant dans des équipes d’employés diversifiés et hautement performants, pour relever certains des défis les plus importants de l’industrie de la santé. Grâce à l'accès aux derniers outils, informations et formations, nous vous aiderons à faire progresser vos compétences et votre carrière. Ici, vous serez accompagné dans votre progression - quelles que soient vos ambitions.
About The Role
The core objective of this role is to support the relevant product franchises in achieving the goals and objectives of their division. This person should drive the achievement of business growth through market intelligence, focused market/competitive analysis, product positioning, development of marketing plans, product launches and training in coordination with the Sales organization.
Key Responsibilities
Lead the strategic planning efforts for their portfolio to develop a fully detailed portfolio strategy to include stated objectives and action plans, inclusive of the market mapping, identifying potential gaps and exploiting new opportunities to maximise market share
Develop the integrated marketing plan. Develop market strategies aimed at maximizing market share, promoting prolific new product launches and building brand awareness and customer loyalty as well as healthcare economics, government affairs and reimbursement.
Execute ongoing identification of new opportunities and markets to be explored, offering understanding, tracking of competitors and market shifts, review of the broad strategic direction.
Collate market research and competitive data to enable the formation of country strategic marketing plan for their portfolio.
Capture and structure information from the field producing updated market mapping and business sizing.
Initiate and lead the development and implementation of customer programs, networks and advisory boards.
Manage and oversee the country marketing plan and budget for their portfolio
Develop, lead and manage the execution of new product launches.
Design & implement conferences/symposium strategies & tactics to support the country plan.
Work with sales managers to ensure sales reps are adequately trained. Sets up physician and staff training and education, patient education events. Monitors post training results by physician to assess cost/benefit.
Selecting, developing, motivating and retaining a high performing marketing team.
Work with operations team to manage the supply chain for products – monthly forecasts, managing backorders & planning inventory transitions for new products.
Develop appropriate clinical activities plan – registries, post market studies for divisional studies.
Quantify and prioritize reimbursement opportunities. Develop and execute plans as appropriate.
Spend 50% of time in the field helping to convert accounts, executing launches, clinical activities, gathering market & competitor information.
Building and Maintaining Relationships: Establish relationships with key thought leaders in the field; Identify key Physician champions for franchise; Develop support structure and relationship with sales representatives and sales management through responsiveness to their questions, needs and issues; Responsible for developing and maintaining regional key opinion registers; Assist in coordinating Physician symposiums.
Ensure awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific.
Participate in driving quality awareness in every employee, while guiding the local organization towards improved performance and customer oriented initiatives.
Job Scope
Functional Knowledge
Requires specialized and comprehensive technical and/or functional knowledge in own job function or field and has full understanding of other related job functions
Leverages this knowledge to recommend new and/or improved work processes, typically at an area level impacting various teams
Business Expertise
Applies understanding of the business and industry standards and how own area integrates with others to achieve unit objectives; monitors business trends and market developments in own field
Leadership
Manages a team of professional employees, may occasionally have subordinate M1/M2s; adapts plans and priorities to meet team service, business and/or operational objectives
Recommends operating policies and establishes procedures and approaches for team(s) managed; identifies and drives business, product, service and process improvements
Problem Solving
Identifies and resolves functional, technical, operational and organizational problems in a specialized area of expertise based on existing policies, procedures and solutions
Considers multiple sources of information to proactively identify the best course of action for teams managed
Adapts plans and processes to meet business, operational, service and/or project challenges; reprioritizes objectives, milestones, etc. as required
Impact
Makes decisions that impact the finances, results, effectiveness and level of service provided by the team
Guides by using policies, resource requirements, budgets and team plan, impacts the team's ability to achieve service, quality and timeliness of objectives
Interactions (and Communications)
Influences others either internally or externally to build collaborative relationships, achieve goals and effectively guide them to understand more complex issues
Participates in briefings and technical meetings concerning specific project, operations and schedules
Operates with a high level of discretion to gain cooperation of others
Requisition ID: 635924
Minimum Salary: $3160000
Maximum Salary: $7380000
The anticipated compensation and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com--will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs.
Compensation for hourly, non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).
Compensation for salaried, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).
Compensation for sales roles is governed by Sales Incentive Compensation Plan (which includes certain annual non-discretionary incentives based on predetermined objectives).
Our organization is across Canada and has commercial representation in 140 countries.
This job involves regular collaboration with colleagues, clients, and stakeholders across Canada, the U.S., and/or internationally, making proficiency in English essential for effective communication and alignment. English is necessary for engaging with a range of documentation and maintaining effective communication if interacting with external clients or vendors.
As detailed in the job description, this job involves communicating, both verbally and in writing, with other Boston Scientific teams located across Canada, the United States and/or with our international clients and partners. International customers and partners represent an important part of our activities. Based on an evaluation, we have determined that the duties of Marketing Manager, IC position require knowledge of English in addition to French (oral and written). We also determined that the English language skills already required of other employees do not permit the performance of English language skills tasks related to Marketing Manager, IC position.
However, in Québec, Boston Scientific limits as much as possible the number of positions for which it requires the knowledge of another language than French. Boston Scientific solely requires proficiency in English where it is necessary for the performance of an employee’s duties.
Boston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world. As a global medical technology leader for more than 45 years, we advance science for life by providing a broad r

Work arrangement
Yes