Influencer Marketing Specialist

Company: Sangrila Lifestyle Pvt. Ltd. (Perfumers Club)
Department: Marketing
Location: Gurugram, Haryana
Work Mode: Work from Office
Working Days: 5.5 days a week (Mon- Sat, 2nd and 4th Sat Off)
Experience Required: Minimum 1 year
Employment Type: Full-Time
About the Role
Sangrila Lifestyle Pvt. Ltd. (Perfumers Club) is looking for a proactive, creative, and result-oriented Influencer Marketing Executive to manage influencer outreach, collaborations, and campaign execution. The ideal candidate should have hands-on experience identifying relevant influencers, negotiating collaboration terms, managing paid and barter partnerships, and coordinating product PR and gifting activities.
The candidate should understand social media trends and be comfortable building relationships with influencers to strengthen brand awareness, engagement, and campaign performance.
Key Resposibilities
1. Influencer Research & Outreach
Identify and shortlist relevant influencers and content creators across Instagram, YouTube, and other social media platforms.
Reach out to new influencers regularly to explore collaboration opportunities.
Build and maintain a database of influencers, including contact details, audience insights, engagement rates, and collaboration history.
Evaluate influencers based on audience relevance, engagement, content quality, and brand suitability.
2. Influencer Negotiation & Collaboration Management
Connect with influencers to discuss campaign briefs, deliverables, timelines, and collaboration terms.
Negotiate influencer quotes and manage budgets for paid collaborations.
Coordinate paid, barter, and free product collaborations.
Build long-term relationships with influencers and talent managers.
Follow up consistently to ensure timely responses and completion of agreed deliverables.
3. PR & Product Gifting
Plan and coordinate PR packages and product gifting for influencers.
Collect shipping details and coordinate with internal teams for timely dispatch.
Track product deliveries, content commitments, and influencer responses.
Explore opportunities for organic product placements and brand mentions.
4. Campaign Execution
Coordinate influencer campaigns from initial outreach to content publication.
Share campaign briefs, product information, content guidelines, and posting schedules.
Follow up on content submissions, revisions, approvals, and live posts.
Ensure influencers meet agreed deliverables and campaign timelines.
5. Performance Tracking & Reporting
Track campaign metrics such as reach, impressions, engagement, views, and link clicks wherever applicable.
Maintain records of influencer costs, barter value, deliverables, and campaign outcomes.
Prepare regular reports to evaluate campaign effectiveness.
Identify successful collaborations and recommend improvements for future campaigns.
6. Trend Research & Competitor Analysis
Stay updated on social media trends, viral content formats, and emerging influencers.
Monitor competitor influencer campaigns and identify potential collaboration opportunities.
Suggest creative influencer marketing ideas to improve brand visibility and audience engagement.
Required Skills & Qualifications
Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field preferred.
Minimum 1 year of hands-on experience in influencer marketing.
Proven experience reaching out to new influencers and obtaining collaboration quotes.
Practical knowledge of paid, barter, and free/gifting collaborations.
Strong communication, negotiation, relationship-building, and follow-up skills.
Good understanding of Instagram, YouTube, and other social media platforms.
Proficiency in Excel or Google Sheets for maintaining influencer databases and tracking campaigns.
Strong organizational skills and the ability to manage multiple collaborations simultaneously.
Creative mindset with an interest in digital marketing, content creators, and social media trends.
Key Performance Indicators (KPIs)
Number of relevant influencers identified and contacted.
Number of successful paid, barter, and gifting collaborations.
Influencer response and conversion rates.
Timely execution of influencer campaigns.
Campaign reach, engagement, and other relevant performance metrics.
Accuracy of influencer databases and campaign reports.
Effectiveness of negotiation and adherence to campaign budgets.
Ideal Candidate Profile
We are looking for someone who is proactive, persistent, creative, and comfortable communicating with influencers daily. The ideal candidate should be able to independently source influencers, negotiate competitive rates, coordinate collaborations, manage PR gifting, and track campaign performance.
Candidates with practical experience in influencer outreach, quote negotiation, and paid or barter collaborations will be preferred.

Work arrangement
No