Paid Media Analyst

Guava is looking for a detail-oriented Paid Media Analyst to support the planning, monitoring, and analysis of digital advertising campaigns. In this role, you’ll turn campaign data into clear reports and practical recommendations that help improve results across Google Ads and Meta Ads. You’ll work closely with the marketing team and contribute to ongoing campaign tests and optimizations.
Compensation: ₹18,000–₹22,000 per month
Experience: Up to 3 years
Responsibilities
• Monitor campaign delivery, budgets, and performance across Google Ads and Meta Ads.
• Track and report on metrics such as CPC, CTR, conversions, CPA, and ROAS.
• Investigate performance changes and share data-backed recommendations.
• Review campaign setup, landing page links, and conversion tracking; flag issues for resolution.
• Help plan and evaluate tests across audiences, keywords, placements, and ad creatives.
• Maintain accurate campaign reports, dashboards, and documentation.
Qualifications
• Up to 3 years of experience in paid media, digital marketing, or a related role; relevant internships and projects are welcome.
• Familiarity with Google Ads and Meta Ads Manager.
• Comfortable using spreadsheets to organize and analyze campaign data.
• Basic understanding of conversion tracking and paid media metrics.
• Strong attention to detail, analytical thinking, and clear communication.

Work arrangement
Yes