Sr. Brand Manager, Corporate Marketing – Plano, TX

Position Summary
This role is not eligible for immigration sponsorship.
Headquartered in Plano, TX, Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. Across each of these areas, our work drives innovation, economic growth and workforce opportunity in the United States.
For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission? To integrate cutting-edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better.
As a wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference. Explore the exciting opportunities at Samsung Electronics America and discover how you can make an impact.
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Role and Responsibilities
Role & Responsibilities
Our ideal candidate sits at the intersection of Brand and CX. Reporting into the Marketing Director, this position will play a pivotal role in shaping the Samsung cross-product experience for our diverse range of customers across product categories and touchpoints. Your primary focus will be on understanding the intersection points of our product portfolio and coming up with different creative lifestyle scenarios to ensure a seamless and engaging user experience across touchpoints (Marketing campaigns, App, S.com, Retail, CRM) for our customers by ideating, testing, and implementing new lifestyle-based scenarios.
· Support the Marketing director as the CX lead in the team in collaboration with Global CX team to develop the vision and execute marketing activities to promote AI Living experience by identifying emerging trends in connectivity, AI, and user experience to ensure the organization remains at the forefront of innovation.
· Collaborate with Global Brand and CX team on building Samsung brand association for AI Living among US consumers with impactful campaigns that are rooted in consumer insight and historical performance learnings.
· Work closely with SmartThings, product development, marketing, and design teams across all lines of businesses to ensure a unified approach to connected experiences. Foster collaboration across internal and external stakeholders to drive integration and innovation.
· Lead the ideation, development, and launch of new connected experiences that enhance user engagement and satisfaction. Oversee the end-to-end product lifecycle, from concept to market launch, ensuring alignment with consumer needs and business objectives. Develop solutions that are executed in digital and live locations, such as in retail.
· Champion a user-first approach in all projects, leveraging insights from consumer research and data analytics to inform decision-making. Ensure that connected experiences are intuitive, accessible, and deliver value across diverse user segments.
· Position Samsung as a leader in connected experiences by delivering differentiated solutions that set industry standards. Collaborate with external partners and ecosystems to expand Samsung’s reach and influence in the connected space.
· Partner with events and retail teams to ensure retail displays, internal showrooms, event booths, and event activations are properly supported to showcase Samsung connectivity features
Skills and Qualifications
Qualifications
Bachelor's Degree with 8+ years total experience or Master’s Degree with 6+ years of experience
Demonstrated UX/UI/Interaction Design experience (e.g. ability to create wireframes)
Strong brand marketing fundamentals (consumer/shopper, equity/products, go to market, creative operations, experiential, social/influencer, etc).
Creative mindset and track record of developing new ideas that engage and delight the consumer and shopper
Understanding of IoT, connectivity technologies, and user experience design principles.
Eye for good design, not just aesthetics but usability
Strong understanding of UX/UI principles, specializing in user-centered design
Keen interest in lifestyle trends and smart home technology
Basic proficiency in design and prototyping tools (e.g. Sketch, Figma, Adobe XD)
Adobe Creative Suite (Specifically Illustrator, Photoshop)
Strong empathy for consumers & what interests them in their everyday lives
Fluent in all aspects of brand strategy and end-to-end customer experience.
Successfully led or helped execute major campaigns from conception to launch to optimization, analyzing results and providing insightful campaign analytics.
Proven ability to manage multiple stakeholder interests and coordinate cross-functional teams towards task completion.
Strong communication and collaboration skills
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Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/
Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/
Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.
To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.
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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.
* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.