Manager, Brand Marketing, North America

Location:
Toronto
Address:
100 Queens Quay East Toronto, Ontario M5E 1V3 Canada
Job Title:
Manager, Brand Marketing, North America
Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by our purpose to embolden explorers and preserve the planet they roam. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.
Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.
Position Overview:
The Manager, Brand Marketing, North America is a 360° regional brand marketer. The role has primary ownership of Integrated Marketing Communications (IMC), events, and high-impact special projects that build brand heat, cultural relevance, customer engagement, and commercial momentum across North America.
The Manager leads creative ideation and end-to-end execution of regional events, experiences, and special projects. In close partnership with the PR, Talent & Partnerships Manager, they shape brand projects that generate heat, cultural conversation, and brand resonance. They also partner with the CRM Manager to embed audience strategy and clienteling into store activity, ensuring programs reach distinct client segments and drive meaningful engagement.
About The Role:
Brand Marketing Leadership & People Management
Execute on North America brand marketing strategy annual priorities in alignment with regional business objectives and global brand direction.
Support the Head of North America Marketing in regional brand planning and budget management.
Lead, coach, and develop direct reports, providing clear strategic direction, decision rights, and accountability for channel execution.
Work with direct reports to set the strategy, prioritize investments, and define success metrics for Retail & Wholesale Marketing.
Foster a collaborative, high-performance culture across direct reports.
Regional IMC & 360° Campaign Development
Serve as the North America lead for Integrated Marketing Communications (IMC), connecting brand strategy to coordinated regional execution.
Based on the Head of North America Marketing’s translation of global campaigns and brand initiatives, contribute to development of locally relevant strategies and 360° activation plans.
Develop integrated briefs, channel plans and timelines that reflect activation across Media, PR, Talent & Partnerships, CRM/Clienteling, Retail, and Wholesale and Central led channels when relevant (i.e. Ecom, Social, etc.)
Lead cross-functional planning forums and formalize recommendations that ensure one cohesive customer journey and consistent regional storytelling.
Represent North American consumer insights, cultural opportunities, and commercial requirements with Central Marketing teams.
Deliver on brand and business KPIs set by the Head of North America Marketing. Define brand and business KPIs, monitoring and evaluate performance of activity, turning results into clear recommendations for future plans and investment.
Brand Partnerships & Cultural Relevance
Partner closely with the PR, Talent & Partnerships Manager to develop brand projects that generate cultural heat, earned conversation, and sustained brand resonance.
Shape the regional strategic brief, program narrative and integrated amplification plan for partnerships.
Identify cultural moments, partnership opportunities and platforms that can expand reach with priority audiences while remaining authentic to the brand.
Events, Experiences & Special Projects
Lead creative ideation, concept development, and end-to-end delivery of regional events, experiences, and high-priority special projects.
Build integrated plans, working cross-functionally with Regional and Central partners
Oversee agency and vendor relationships, scopes, production budgets, timelines, risk management, on-site execution, and post-program evaluation.
Ensure every experience reflects premium brand standards, delivers a coherent story across touchpoints, and produces measurable brand and business impact.
Cross-Functional Influence & Executive Communication
Lead cross-functional planning and recommendations, aligning regional and Central stakeholders around shared priorities, roles, and business objectives.
Translate market trends, consumer insights, cultural developments, and competitive activity into actionable business and investment recommendations.
Present marketing strategies, business cases, performance updates, and investment recommendations to leadership.
About You:
Bachelor's degree in Marketing, Business, Communications, or a related field.
6–8+ years of progressive experience in brand marketing or Integrated Marketing Communications, with broad 360° planning responsibility.
Experience developing and leading integrated 360° campaigns and translating global brand strategy into effective regional plans.
Proven success leading events, experiential programs, partnerships, and complex cross-functional special projects.
Working knowledge of retail, wholesale, and CRM channels, with the ability to set direction for specialists without needing to be the functional expert or day-to-day executor.
Experience managing significant budgets, agencies, and vendors and evaluating brand and business impact.
Demonstrated people leadership and ability to influence senior stakeholders within a matrixed organization.
Experience within luxury, fashion, retail, consumer, or culturally relevant brands preferred.
Strong interpersonal, communication, and cross-functional collaboration skills.
Entrepreneurial self-starter with the agility to navigate change and operate effectively within a matrixed organization.
Highly organized, with the ability to prioritize and manage multiple projects simultaneously.
Data-driven and commercially minded, with an understanding of EBIT and financial performance.
Strong understanding of the luxury market and consumer mindset.
Creative thinker with a strong pulse on culture, emerging trends, and the competitive landscape.
What’s in it For You?
A company built on Canadian roots and heritage
Your work is recognized with a comprehensive and competitive Total Rewards Program
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