Graphic Designer

Graphic Designer – AI & Creative Design
Company: PERCH Brands Pvt. Ltd.
Experience: 2–4 Years
Location: West Delhi
Work Mode: On-site
Employment Type: Full-time
About PERCH
PERCH Brands Pvt. Ltd. is a rapidly growing homegrown D2C menswear brand, founded in 2023. We focus on premium-quality smart-casual apparel for the contemporary Indian man, combining refined everyday aesthetics, sharp silhouettes, premium fabrics and modern design.
We are looking for a Graphic Designer with strong visual sensibility and AI-assisted creative capabilities to join our creative team and help build high-quality visual communication across digital and brand touchpoints.
Key Responsibilities
Develop high-quality creatives for social media, website, campaigns, product launches and digital marketing
Design social media posts, Reels covers, Stories, website banners, campaign creatives, emailers and other digital assets
Translate brand concepts and campaign briefs into strong visual executions
Maintain consistency in PERCH’s visual language, typography, composition and overall brand aesthetic
Work closely with the marketing, content, social media and photography teams on creative requirements
Create and adapt creatives for different platforms and formats
Develop AI-assisted visual concepts and campaign assets using relevant generative AI tools
Use AI tools for ideation, image generation, background creation/replacement, visual exploration and creative enhancement
Combine AI-generated assets with real product photography while maintaining product accuracy and visual consistency
Create premium, editorial and fashion-focused visuals rather than generic AI-generated content
Explore new AI workflows and tools to improve creative speed, output quality and production efficiency
Assist with photoshoot concepts, moodboards, campaign references and visual direction
Retouch and enhance product/lifestyle imagery when required
Create multiple creative variations for performance marketing and social media testing
Ensure all final creatives are commercially usable, polished and aligned with brand guidelines
Required Skills
2–4 years of experience in graphic design, preferably with a fashion, lifestyle, D2C or consumer brand
Strong understanding of layout, typography, colour, composition and visual hierarchy
Strong portfolio demonstrating digital and brand creatives
Hands-on experience with AI creative tools
Ability to write effective prompts and refine AI outputs into production-ready creative assets
Strong understanding of AI image generation, image manipulation and creative compositing
Good understanding of social media and digital-first design formats
Strong attention to detail, especially around product accuracy, proportions, colours, fabrics and garment details
Ability to work on multiple briefs and deliver within timelines

Work arrangement
No