Salesforce Technical Lead- Marketing Cloud Personalisation

Job Description:
Business Title: Technical Lead – CDP Platforms
Years of Experience: 5 to 9
Job Description: We are seeking a skilled and forward-thinking Technical Lead to architect and lead the delivery of solutions using Salesforce Data Cloud. This role is ideal for professionals who have hands-on experience with Data Cloud, and a strong foundation in Salesforce Marketing Cloud, including Marketing Cloud Personalization (MCP).
You will be responsible for designing scalable data architectures, managing ingestion and activation workflows, and integrating Data Cloud with other MarTech platforms to enable unified customer profiles and personalized experiences. The role requires close collaboration with cross-functional teams including marketing, analytics, and engineering.
Must-Have Skills:
Hands-on experience with Salesforce Data Cloud, including data ingestion, unification, and activation
Strong understanding of identity resolution, consent management, and customer profile stitching
Experience with Salesforce Marketing Cloud, especially MCP, Journey Builder, and Interaction Studio
Proficiency in API integrations (REST, SOAP) and data connectors
Strong skills in SQL, Python, or JavaScript for data manipulation and automation
Experience integrating Data Cloud with MarTech platforms (e.g., ESPs, CRMs, analytics tools)
Familiarity with data governance, privacy regulations (GDPR, CCPA), and performance optimization
Good-to-Have Skills:
Experience with Salesforce CRM, Service Cloud, or Commerce Cloud
Knowledge of cloud platforms (AWS, GCP, Azure) and big data technologies
Experience with CI/CD pipelines, DevOps practices, and containerization
Client-facing experience and ability to lead technical discussions with stakeholders
Familiarity with audience segmentation, journey orchestration, and personalization strategies
Key Responsibilities:
Lead the technical design and implementation of Salesforce Data Cloud solutions
Architect data models and ingestion pipelines for unified customer profiles
Integrate Data Cloud with MCP and other MarTech platforms for activation and personalization
Collaborate with business stakeholders to translate requirements into scalable solutions
Guide development teams in building reusable components and automation scripts
Ensure data quality, performance optimization, and privacy compliance
Troubleshoot complex data and integration issues across platforms
Mentor junior engineers and contribute to technical standards and best practices
Support audience creation, segmentation, and journey orchestration workflows
Evaluate emerging technologies and contribute to roadmap planning for Data Cloud adoption
Education Qualification:
Bachelors in Engineering with a specialization in Computer Science, Data, IT
Graduates from other fields with good communication and analytical skills
Certification (If Any):
Salesforce Certified Data Cloud Consultant
Salesforce Certified Marketing Cloud Consultant
Marketing Cloud Personalization Accredited Professional
Salesforce Marketing Cloud Developer
Salesforce Certified Administrator
Salesforce Certified Agent Force Specialist
Shift Timing: 12 PM – 10 PM
Location:
DGS India - Bengaluru - Manyata N1 Block
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent