Media Buyer - Meta Ads (Remote, Full-time)

Company Description Luxe.com is a digital-first brand focused on delivering premium products and services through a seamless online experience. The company emphasizes innovation, data-driven decision-making, and high-performing marketing strategies to reach and engage global audiences. Team members collaborate remotely, using modern tools and processes to drive growth in a flexible, inclusive work environment. Luxe.com values creativity, accountability, and continuous improvement, offering opportunities to make a measurable impact on business outcomes.
Role Description The Media Buyer – Meta Ads role is a full-time, remote position responsible for planning, executing, and optimizing paid media campaigns across Meta platforms (Facebook, Instagram, and related placements). This role manages end-to-end campaign setup, including audience targeting, budget allocation, bid strategies, creatives, and tracking implementation, ensuring campaigns are aligned with performance goals such as ROAS, CPA, and lead generation. The Media Buyer analyzes campaign data daily, prepares performance reports, and uses insights to test and iterate on ad copy, creative formats, and targeting strategies. This role collaborates closely with marketing, creative, and analytics teams to refine media strategy, coordinate launches, and maintain brand consistency while improving results. The Media Buyer also stays current with Meta Ads policies, trends, and best practices to proactively identify new opportunities and mitigate risks.
Qualifications
Candidates should possess strong Media Planning and Media Buying skills, including experience managing Meta Ads campaigns at scale.
Candidates should possess robust Analytical Skills, including proficiency in interpreting campaign data, using reporting tools, and making data-driven optimization decisions.
Candidates should possess Media Strategy skills, with the ability to connect business objectives to audience targeting, funnel design, and creative testing roadmaps.
Candidates should possess clear and effective Communication skills to collaborate with cross-functional teams, present performance findings, and document campaign learnings.
Relevant experience with Meta Ads Manager, tracking and attribution (e.g., pixels, events, third-party analytics), and A/B testing methodologies.
Prior success in performance marketing or e-commerce environments, with measurable results in ROAS, CAC, or revenue growth.
Ability to work independently in a remote setting, manage multiple campaigns and deadlines, and maintain attention to detail.
Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent practical experience.
Familiarity with complementary channels (e.g., Google Ads, TikTok Ads, or email marketing) and experience in luxury or premium brands is beneficial.

Work arrangement
Yes