Marketing Manager - Franchise

Here's what you'll do during a typical day:
Drive hotel marketing strategy and campaigns: Develop and execute marketing plans, promotional activities, and key events that increase brand awareness, support business objectives, and drive demand during critical trading periods
Elevate the hotel's brand presence: Communicate the hotel's unique offerings, including accommodations, dining experiences, meetings and events facilities, and property enhancements through targeted marketing and public relations initiatives
Build impactful partnerships: Establish and maintain strong relationships with local media, tourism organizations, industry partners, and community stakeholders to enhance the hotel's visibility and reputation
Manage digital marketing channels: Oversee the hotel's presence across Hilton-branded websites and marketing platforms, ensuring content remains engaging, accurate, and aligned with brand standards
Identify market opportunities: Monitor industry trends, conduct market research, and evaluate target audiences to uncover new opportunities for growth and guest engagement
Lead promotional and event marketing activities: Plan and deliver marketing campaigns for hotel events, promotions, product launches, and special initiatives, coordinating efforts across departments to maximize impact
Support public relations and communications: Execute PR strategies that celebrate hotel achievements, promote key offerings, manage media inquiries, and strengthen the hotel's position within the local market
Collaborate across hotel teams: Partner closely with operational and commercial departments to identify business needs, develop targeted marketing solutions, and ensure successful execution of campaigns and events
Manage marketing resources effectively: Oversee marketing budgets, track campaign performance, maintain key stakeholder databases, and produce reporting that measures results and supports future decision-making
What are we looking for?
Degree in Marketing, Communications, or a related field.
Previous marketing experience, preferably in hospitality or tourism.
Good knowledge of digital marketing, social media, and content creation.
Experience in marketing campaigns, promotions, and event organization.
Excellent written and spoken Croatian and English.
Strong communication, organizational, and project management skills.
Creative mindset and ability to identify new marketing opportunities.
Basic analytical skills and experience with marketing budgets and reporting.
Ability to work with different departments, external partners, and media.
Good knowledge of MS Office and digital marketing tools.
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!