Social Media Content Creator

Company Description Familiix is India’s leading Quick-Service App (QSA) focused on transforming the home service experience within dense residential communities. Built on trust and efficiency, the company operates a hyperlocal, full-stack network that delivers certified, trained, and trusted experts for essential home services within minutes. Familiix manages end-to-end operations—from rigorous sourcing and training to ongoing quality assurance—to ensure a seamless and reliable user experience. Its innovative time-based pricing model makes high-quality home services simple, predictable, and accessible for urban families. In addition to serving customers, Familiix is committed to creating stable, well-paying, and respectable job opportunities for traditionally fragmented and unorganized workforces, elevating lives through meaningful employment.
Role Description The Social Media Content Creator is a full-time hybrid role based in the Greater Delhi Area, with flexibility for some work-from-home. This role is responsible for planning, creating, and publishing engaging content across social media platforms to build brand awareness and community engagement. Day-to-day activities include developing platform-specific content calendars, producing short-form videos, graphics, and copy, and aligning posts with marketing campaigns and product launches. The Social Media Content Creator will monitor trends, track performance metrics, and adapt content strategies to improve reach and engagement. Collaboration with marketing, design, and operations teams is expected to ensure all social media content reflects Familiix’s brand voice and mission of caring for homes like family.
Qualifications
Strong social media content creation skills, including short-form video, visual storytelling, and platform-specific copywriting.
Experience in social media strategy, campaign planning, and content calendar management across major platforms (e.g., Instagram, Facebook, YouTube, LinkedIn).
Basic design and editing skills using tools such as Canva, Adobe Creative Suite, or similar applications.
Ability to analyze social media performance data, interpret insights, and optimize content based on engagement and reach metrics.
Excellent written and verbal communication skills in English; comfort with Hindi or other regional languages is a plus.
Demonstrated creativity, attention to detail, and understanding of current social media trends and formats.
Ability to collaborate with cross-functional teams and manage multiple projects in a fast-paced, hyperlocal start-up environment.
Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
Prior experience in consumer apps, home services, or start-ups is an advantage.

Work arrangement
Hybrid