Digital Marketing Executive

Al Rehla Perfumes is a Kuwait-based perfume distribution company working with international fragrance brands and developing its own perfume collections. We are looking for an experienced and performance-driven Digital Marketing Executive to strengthen our online presence, improve website performance, increase organic traffic, and drive online sales.
Key Responsibilities
1. Website SEO & Growth — Primary Responsibility
Develop and implement effective SEO strategies to improve website rankings and organic visibility.
Conduct keyword research, competitor analysis, and SEO audits.
Manage on-page, off-page, and technical SEO activities.
Optimize website pages, product pages, categories, metadata, URLs, internal linking, and website content.
Identify and resolve SEO-related issues affecting website performance and search engine rankings.
Improve website traffic, user engagement, conversion rates, and online sales.
Monitor and analyze website performance using Google Analytics 4, Google Search Console, and other SEO tools.
Develop strategies to improve product visibility and drive qualified visitors to the website.
Work on website speed, user experience, and conversion rate optimization in coordination with the relevant team.
2. Website & E-commerce Management
Manage and maintain our WordPress and WooCommerce website.
Upload and optimize products, product descriptions, images, and relevant content.
Identify website issues and coordinate with developers or hosting support when required.
Continuously improve the customer journey to encourage purchases and reduce cart abandonment.
3. Social Media Management
Manage the company's social media accounts, including Instagram and Facebook.
Plan and maintain a content calendar for posts, reels, stories, and promotional campaigns.
Create engaging marketing content, captions, and creative briefs.
Coordinate with designers, video editors, influencers, and other team members when required.
Monitor engagement, reach, follower growth, and campaign performance.
4. Digital Marketing & Performance Analysis
Plan and execute digital marketing campaigns to support brand awareness, website traffic, and sales.
Track campaign performance and prepare regular reports.
Identify opportunities to improve marketing ROI and generate more online orders.
Stay updated on SEO best practices, digital marketing trends, and competitor activities.
Requirements
Minimum 1–2 years of relevant experience in digital marketing, with demonstrable hands-on SEO experience.
Strong practical knowledge of on-page SEO, technical SEO, keyword research, and website optimization.
Experience managing WordPress and WooCommerce websites.
Working knowledge of Google Analytics 4, Google Search Console, and SEO tools such as Ahrefs, Semrush, or similar platforms.
Experience managing Instagram and Facebook business accounts.
Ability to analyze data, identify problems, and implement practical solutions.
Strong written communication and content-planning skills.
A results-oriented mindset with a clear focus on website traffic, conversions, and sales.
Ability to work independently and manage priorities effectively.
What We're Looking For
We are looking for someone who can take ownership of our website's SEO and digital growth. The ideal candidate should be able to identify opportunities, implement improvements, measure results, and continuously work towards increasing qualified website traffic and online revenue.
This is a hands-on role for someone who understands that digital marketing is not just about posting on social media, but also about generating measurable business results.
How to Apply
Interested candidates can apply through LinkedIn with their updated resume and, preferably, examples of websites they have worked on, SEO results they have achieved, or digital marketing campaigns they have managed.

Work arrangement
No