Performance Max Specialist

Company Description HR NET CONSULTING is a Human Capital consulting firm specializing in Digital, Business, and Technology talent. The company leads Talent Acquisition and advisory projects for multinational organizations and digital start-ups, helping them build high-performing teams. HR NET CONSULTING focuses on understanding client needs and market trends to connect exceptional professionals with strategic opportunities. The firm offers a collaborative, innovation-driven environment for consultants and specialists who want to grow in the digital and tech ecosystem.
Role Description The Performance Max Specialist is a full-time remote role responsible for planning, implementing, and optimizing Performance Max campaigns across digital platforms. This role involves analyzing campaign data, monitoring key performance indicators, and conducting performance testing to improve results and return on investment. The specialist will collaborate closely with marketing and business stakeholders to define objectives, adjust targeting and creatives, and ensure alignment with broader digital strategies. Daily tasks include generating performance reports, identifying optimization opportunities, troubleshooting issues, and communicating insights and recommendations clearly to internal and external partners.
Qualifications
Candidates should possess strong Analytical Skills and Data Analysis abilities to interpret campaign metrics and drive optimization decisions.
Candidates should possess effective Communication skills to share insights, collaborate with cross-functional teams, and present performance reports.
Candidates should possess Performance Management and Performance Testing skills to set goals, run controlled experiments, and continuously improve campaign outcomes.
Experience managing Google Ads Performance Max or similar automated campaign types, including audience targeting, creative asset management, and bid strategies.
Familiarity with digital marketing concepts, conversion tracking tools, and analytics platforms (e.g., Google Analytics, Google Tag Manager) is highly beneficial.
Ability to work independently in a remote environment, manage multiple projects, and meet deadlines in a fast-paced setting.
Bachelor’s degree in Marketing, Business, Data Science, or a related field, or equivalent practical experience.
Previous experience in performance marketing, PPC, or digital advertising within consulting, agency, or in-house environments is a plus.

Work arrangement
Yes