Field Marketing Manager

Company Description Lakshya Hygiene Solution is a cleaning product supplier dedicated to providing reliable, high-quality hygiene solutions to businesses and institutions. The company focuses on products that support cleanliness, safety, and regulatory compliance across diverse environments such as offices, commercial facilities, and public spaces. Lakshya Hygiene Solution prioritizes building long-term relationships with customers by offering consistent product performance and responsive service. Team members have the opportunity to contribute to public health and sanitation by supporting clients in maintaining cleaner, healthier spaces.
Role Description The Field Marketing Manager is a full-time, on-site role based in New Delhi. This role is responsible for planning and executing field marketing campaigns to promote Lakshya Hygiene Solution’s cleaning products in target markets. Day-to-day activities include visiting clients and prospects, organizing product demos, collecting market feedback, and coordinating promotional activities with the sales team. The Field Marketing Manager will analyze local market trends, identify opportunities for brand visibility, and support lead generation through events, outreach programs, and partnerships. The role also involves tracking campaign performance, preparing reports, and collaborating with internal teams to align field activities with overall marketing and business objectives.
Qualifications
Experience in field marketing, trade marketing, or on-ground brand promotion, preferably in FMCG, hygiene, or related sectors.
Strong skills in client relationship management, negotiation, and stakeholder communication.
Ability to plan and execute local campaigns, events, and product demonstrations with measurable outcomes.
Comfort working on-site and in the field, including regular travel within New Delhi and nearby areas.
Solid analytical and reporting skills, with the ability to interpret market data and campaign results.
Bachelor’s degree in Marketing, Business, or a related discipline, or equivalent practical experience.
Proficiency with basic productivity tools (e.g., MS Office or Google Workspace) and familiarity with CRM or sales tracking tools is an advantage.
Self-motivated, organized, and able to work collaboratively with sales, operations, and management teams.

Work arrangement
No