SVP, Head of Marketing Performance

About the Company
WPP is the trusted growth partner for the world’s leading brands.We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production,transformative enterprise solutions and expert strategic counsel in a single company powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.
About the Role
We are seeking an experienced, visionary, and transformative SVP, Product to lead the critical capability area of Marketing Performance within the WPP Open platform. This is a truly unique opportunity to define the future of how WPP measures and attributes marketing effectiveness across our vast and diverse agency and client ecosystem.
SVP Product leadership role for the Marketing Performance capability- the remit is to own the product vision, strategy, and roadmap for measurement, attribution, reporting, and advanced analytics.
The role must combine two capabilities:
Measurement depth: Hands-on understanding of Marketing Mix Modeling (MMM), including Bayesian approaches; Multi-Touch Attribution (MTA); incrementality; geo-experimentation; media optimization; marketing data; and reporting.
Product leadership: Turning those methods into unified, scalable, AI-enabled products—covering discovery, prioritization, development, launch, adoption, commercial performance, and iteration.
Responsibilities
Strategic Product Vision & Leadership:
Define and champion the end-to-end product vision, strategy, and roadmap for Marketing Performance within WPP Open, ensuring seamless alignment with WPP's overarching business goals, strategic product drivers, and client needs.
Conduct in-depth market research, competitive analysis, and client needs assessment, relentlessly pursuing truly differentiating products that provide a clear competitive advantage.
Translate complex business problems and evolving client challenges into clear, actionable product requirements and features, with a strong emphasis on holistic performance measurement.
Develop and execute a clear strategy for integrating, harmonizing, and evolving existing performance measurement and reporting products/features into a unified, AI-enabled WPP Open offering, moving from customization to configurability.
Product Leadership & Team Transformation:
Lead, inspire, and mentor high-performing, multi-disciplinary 'full-stack' teams (Product Managers, Engineers,Data Scientists, UX/UI, Enablement specialists), fostering a culture of ownership, innovation, and continuous improvement.
Set clear Objectives and Key Results (OKRs) and performance metrics for the Marketing Performance product area and individual team members, ensuring product KPI metrics track adoption, impact, and performance.
Cultivate an environment where innovation thrives, talent flourishes, and every team member is empowered to deliver their best work.
Commercial Acumen & Growth:
Own a significant operating and capital expenditure budget for the Marketing Performance product area, making critical decisions within the financial framework.
In partnership with commercial teams, define and manage the product commercials for your portfolio, including pricing strategy, revenue forecasting, and profitability analysis, ensuring robust commercial accountability and sustainable growth.
Demonstrate ruthless prioritization to maximize business value and achieve ambitious goals,continually identifying and addressing customer pain points and opportunities.
Ensure maximized product investment impact by simplifying the product portfolio and rationalizing product priorities effectively.
Cross-functional Collaboration & Stakeholder Management:
Collaborate seamlessly with Product, Engineering, Data Science, UX/UI Design, Data & Intelligence, Architecture & Infrastructure, and Enablement teams to ensure unified platform vision and successful development and delivery.
Partner with WPP agency leadership, client teams and strategic external partners to understand evolving needs, gather feedback, and ensure optimal product market fit and adoption.
Communicate product strategy, roadmap, and progress effectively and influentially to senior leadership, diverse stakeholders, and internal teams, translating complex concepts into clear, compelling presentations.
Cultivate and manage high-impact relationships with key internal and external partners, driving collaborative initiatives and maximizing mutual value.
Product Development & Execution:
Oversee the entire product lifecycle from discovery and ideation through development, launch, and post-launch iteration, emphasizing agile and iterative development.
Prioritize features and initiatives based on strategic impact, client value, technical feasibility, and business objectives, with a relentless focus on driving meaningful adoption and impact.
Ensure timely delivery of high-quality, scalable products and features that meet defined requirements, performance standards, and the architectural principles of WPP Open.
Define and monitor key performance indicators (KPIs) for product success, continually optimizing based on data and user feedback.
Domain Expertise & Innovation:
Maintain deep expertise in marketing performance measurement, advanced attribution models (MTA, MMM,including various methodologies), media mix optimization, incrementality testing, and experimentation design (e.g., geo-experimentation)
Lead the application of AI and agentic tooling to enhance marketing performance reporting, diagnostics, automated analytics output (eg; Post Campaign Analyses), and recommendations, evolving towards conversational data analytics.
Identify and evaluate emerging technologies and trends (in data architecture, analytics, AI) to ensure WPP Open remains at the forefront of marketing performance innovation.
Serve as the definitive subject matter expert on Reporting & Analytics data and technology, offering invaluable support during client pitches and fostering thought leadership within the organization.
Qualifications:
15+ years of progressive experience in Product Management, with at least 8 years in a senior leadership role (e.g.SVP, VP) managing multiple product teams.
Demonstrable experience leading product strategy, vision, and execution for large-scale marketing performance, analytics, attribution, or optimization platforms in the AdTech, MarTech, or Agency domain.
Proven track record of successfully bringing complex, data-driven, and AI-enabled products from concept to market, driving significant competitive advantage and exponential growth.
Extensive experience navigating and leading product teams through significant organizational change, mergers, or integrations, transforming disparate teams into a unified, high-performing organization.
Strong understanding and application of modern agile product development methodologies.
Experience managing significant operating and capital expenditure budgets and defining commercial models for product portfolios.
Proven experience in managing global product rollouts and supporting a large, diverse client base (e.g., 1000+clients across multiple markets
Equal Opportunity Statement:
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Work arrangement
No