Vice President, Lifecycle Marketing Strategy

Vice President, Lifecycle Marketing Strategy, Commercial & Investment Banking
J.P. Morgan Commercial Banking is the industry’s leading middle market banking provider in an increasingly competitive landscape. The Vice President, Lifecycle Marketing Strategy, Commercial & Investment Banking, will lead the development and execution of lifecycle marketing strategies designed to strengthen client relationships and accelerate growth across the Commercial Banking’s middle market clients. Reporting to the Executive Director responsible for Growth Marketing, this role will establish a scalable, data-driven approach to engagement, retention, relationship deepening and product adoption throughout the client lifecycle.
In this role, you’ll identify opportunities that increase engagement, deposit growth, cross-sell penetration, and adoption of key banking, payments and advisory solutions. Success in this role requires a strategic B2B marketer who combines analytical rigor, customer-centric thinking and strong cross-functional leadership to build programs that deepen client relationships and create long-term value for both clients and the firm.
Job Responsibilities
Strategy & Lifecycle Planning
Define lifecycle journeys and key client moments that influence engagement, product utilization and relationship expansion
Build early-life engagement programs that accelerate client activation and increase awareness of relevant solutions, capabilities and thought leadership
Develop deepening programs that connect clients with banking, payments, liquidity, credit and advisory solutions based on demonstrated needs and behaviors
Identify and evaluate new lifecycle marketing capabilities, technologies and operating models that strengthen Commercial Banking's client growth strategy
Data, Analytics & Insights
Leverage client, behavioral and business data to identify opportunities for personalized engagement and next-best-action strategies
Establish KPI frameworks that connect marketing engagement to client outcomes, including retention, deposits, product adoption and revenue growth
Deliver performance reporting, client insights and strategic recommendations to senior Marketing and Commercial Banking leadership
Leadership & Stakeholder Partnership
Work closely with Product Marketing, Analytics, Sales Enablement and Commercial Banking stakeholders in the design of integrated client journeys that deliver meaningful client experiences while driving measurable business outcomes
Optimization & Continuous Improvement