Brand Consultant

Company Description
Little Nap Recliners, the flagship brand of Little Nap Designs Pvt. Ltd., has been redefining relaxation in India since 2011 through premium, customizable recliners. With a strong PAN-India presence and 18 exclusive showrooms in major cities, the brand offers customers a chance to experience its products firsthand, complemented by availability on leading e-commerce platforms and its official website. Little Nap serves diverse spaces including homes, home theatres, multiplexes, hospitals, clubhouses, and luxury buses, positioning comfort as a versatile luxury. Backed by three advanced manufacturing facilities, over 500 professionals, and rigorous quality inspections, the company blends innovation, craftsmanship, and reliability. Partnerships with global leaders and a “Proudly Made in India” ethos highlight its commitment to global standards while promoting local talent and manufacturing excellence.
JOB RESPONSIBILITY
• Take complete ownership of achieving La-Z-Boy sales targets through direct sales initiatives and team
support.
• Generate new leads and business opportunities through corporate connections, architects, interior
designers, premium residential projects, institutions, and other potential channels.
• Actively follow up and convert La-Z-Boy enquiries received through online platforms, website,
showrooms, exhibitions, and referrals.
• Work closely with Little Nap sales teams across India to drive La-Z-Boy sales, guide them on product
positioning, and support in closing premium customer enquiries.
• Train and motivate showroom sales teams on La-Z-Boy product features, USPs, customer handling, and
luxury selling approach.
• Regularly track La-Z-Boy leads, conversions, pending enquiries, and ensure timely follow-ups.
• Develop strong relationships with corporate clients, architects, designers, and premium customer
segments to increase brand visibility.
• Coordinate with the Marketing Team for campaigns, promotions, and activities required to generate La-
Z-Boy enquiries.
• Analyse market opportunities, customer feedback, and competitor activities to improve sales strategies.
• Ensure every customer interaction reflects the premium experience and legacy of the La-Z-Boy brand.
Skills required for this Role.

• 2–3 years of experience in premium/luxury product sales, furniture, interiors, automobiles, lifestyle
products, or a similar industry preferred.
• Strong selling and negotiation skills with a customer-first approach.
• Ability to influence, guide, and motivate sales teams without direct reporting authority.
• Excellent communication and relationship-building skills.
• Self-driven personality with an ownership mindset and focus on achieving targets.
• Good understanding of premium customer expectations and luxury sales experience

Work arrangement
No