Email Operations Specialist

The Email Operations Specialist will be responsible for the day-to-day, hands-on execution of marketing campaign emails and for supporting our triggered lifecycle flows. This role is critical to the operational success of our email program, owning the setup and delivery of campaign sends. The ideal candidate is eager to dive in and learn, wants to push the envelope on technical email production, and is excited about creating personalized digital experiences at scale.
This role sits on the Growth Marketing team and reports to the Director, Lifecycle Marketing, working out of our NYC office 2x a week.
What you’ll do here
Execute day-to-day email campaign operations: prep image assets, code templates, build and segment lists, schedule sends, and set up tests
Build responsive, personalized triggered email templates and support triggered flow setup in Sailthru
Own QA of every send across devices, email clients, and environments
Troubleshoot rendering and technical issues, including HTML templates, broken links, and list segmentation
Explore and apply AI tools to work more efficiently across email operations
Leverage ESP tools and Sailthru's scripting language (Zephyr) to deliver dynamic content
Manage audience lists and maintain list hygiene through data cleansing to improve targeting accuracy
Analyze campaign performance and contribute test and optimization ideas to inform future campaigns
Partner with the team on campaign planning, bringing a technical and data-informed perspective
Requirements
2–4 years of proven experience in email marketing, including hands-on work in an ESP (Sailthru preferred)
HTML/CSS email coding experience, including working with ESP scripting or templating languages (Zephyr preferred)
Experience QA’ing emails across devices and email clients
Experience with email testing tools (Litmus preferred)
Strong understanding of email marketing best practices
Knowledge of relevant email marketing regulations (CAN-SPAM, GDPR)
Experience with marketing automation and personalization software and tools
Proficiency in at least one customer data platform and data visualization tool (Looker preferred)
Analytical mindset; comfortable using performance data to inform recommendations
Strong technical proficiency; comfortable learning new systems
Strong attention to detail and communication skills
Genuine interest in email marketing and its technical side (coding, automation, etc.)
About the company
Company-wide, we enjoy an amazing ecosystem of an even gender split and a balance of engineers and designers. Because Paperless Post isn't supported by ad revenue, we can focus our efforts on creating and improving on the ideal version of our platform, product, content, and partnerships for our users.
We are proud that Paperless Post helped over 30 million people connect in the real world last year. Our product is global, and we are committed to being a company where everyone belongs. Paperless Post exists to help all people celebrate all the moments that matter to them. We believe that having a team reflective of the diverse world around us empowers us to create a product that serves everyone. Women, people of color, trans/genderqueer individuals, individuals with disabilities, and veterans are especially encouraged to apply.
AI Usage Note
At Paperless Post, we value Being Resourceful, Progress Over Perfection, and being a Positive Force. Embracing thoughtful AI use is one way we put those values into practice. In our day-to-day work, we encourage teams to thoughtfully use AI tools like Claude, ChatGPT, and Copilot to move faster and think more creatively.
During interviews, our recruiting team may use AI-powered note-taking tools so we can stay focused on the conversation.
However, our interviews are designed to understand each candidate’s individual skills, problem-solving approach, and reasoning in real time. For that reason, unless explicitly requested and/or approved by the recruiting team, AI tools (including but not limited to generative AI assistants such as ChatGPT, Claude, Copilot, etc.) may not be used during any interview sessions, including but not limited to:
-Recruiting phone interviews
-Technical screens
-Live coding challenges
-System design interviews
-Take-home assignments
These conversations are intended to assess your independent thinking and technical depth. If we determine that AI tools were used without disclosure or approval during an interview, it may result in disqualification for the role and removal from the interview process.
We are committed to providing reasonable accommodations. This policy does not apply to approved accessibility or disability accommodations. If you require assistive technology or other support, please let the recruiting team know.
The compensation range for this role is $78,000- $90,000 USD.
At Paperless Post, compensation is based on a number of factors, including geographic location, job-related skills, years of experience, and internal team banding. All full-time offer packages come with a base salary, equity component, and options for fully paid medical, dental, and vision benefits.The range posted here is based on the NYC market and may vary based on candidate location.