VP Paid Ads

Company Description PaidSync.ai is an AI-powered ad management platform that lets teams manage their entire paid media stack across major channels through simple conversation, with no new tools to learn. Users can run Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, Snapchat Ads, Pinterest Ads, Reddit Ads, X, and OpenAI Ads in one unified interface, while connecting measurement tools like GA4, Google Tag Manager, Google Search Console, and Google Merchant Center. The platform enables advertisers to launch and optimize campaigns, reduce wasted spend, manage conversion tracking and shopping feeds, and build cross-channel reports from a single place. PaidSync is built on transparent workflows where every change is drafted for review and only executed after approval, ensuring control over spend and strategy. Founded by Ahmed Ashraf, a top 3% Google Premier Partner with more than $500M in managed ad spend, PaidSync holds verified partnerships with Google, Meta, LinkedIn, and TikTok.
Role Description The VP Paid Ads will lead PaidSync.ai’s paid media strategy across all supported channels, owning performance outcomes for key clients and internal initiatives in a full-time, remote capacity. This role will design and refine cross-channel media plans, oversee campaign launches, and continuously optimize budgets, bids, and creatives to achieve performance targets. The VP will collaborate with product and engineering teams to shape AI-driven workflows, contribute strategic requirements, and validate new features based on real-world advertising needs. Day-to-day responsibilities include reviewing campaign performance, guiding media buyers and strategists, setting testing roadmaps, enforcing best practices for tracking and measurement, and ensuring high-quality client communication and reporting. The VP Paid Ads will also influence go-to-market positioning, support sales conversations for high-value prospects, and help build scalable processes for paid media operations.
Qualifications
Strategic marketing expertise: Candidates should possess skills in Marketing and Marketing Management to design, lead, and refine multi-channel paid advertising strategies.
Market insight and analysis: Candidates should possess skills in Market Planning and Market Research to identify opportunities, segment audiences, and forecast performance across channels.
Brand and stakeholder communication: Candidates should possess skills in Public Relations and broader marketing communications to represent PaidSync.ai externally and communicate clearly with clients and partners.
Extensive hands-on paid media experience with major platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads) and proven track record managing significant budgets and performance targets.
Strong analytical skills, including proficiency with analytics and tracking tools (e.g., GA4, Google Tag Manager, conversion tracking, and attribution frameworks).
Demonstrated leadership experience managing and mentoring media teams, setting processes, and driving alignment across remote,

Work arrangement
Yes