Director of Social Media - Medical Aesthetics

Department: Corporate
Employment Type: Full Time
Location: Remote - USA
Compensation: $160,000 - $200,000 / year
Description
Position Overview:
SkinSpirit is seeking a creative, strategic, and data-informed Director of Social Media to lead our enterprise social media strategy and elevate the SkinSpirit brand across both consumer and industry audiences.
This is a rare opportunity to build something from the ground up. We are creating an in-house social media agency whose clients are our own providers. You will design, launch, and lead this agency, giving 500+ injectors, nurses, aestheticians, and other providers the strategy, content, tools, and coaching they need to build strong personal brands that grow their books of business and SkinSpirit's.
You will operate as the head of an agency: defining service tiers, building a team, creating scalable systems, and measuring results, all while keeping every post compliant with medical advertising standards and consistent with the SkinSpirit brand.
This role will shape how we tell our story, build community, and establish SkinSpirit as a leading voice in aesthetics and skin health. It will own strategy and content execution across Instagram, TikTok, and YouTube – including content strategy and directing your team on calendaring, social analytics and performance reporting – with accountability for brand awareness, engagement, and community growth. The role will lead and develop a team of two and partner closely with our VP of Brand & Creative, Director of PR, and Director of Growth Marketing to deliver an integrated, social-first brand presence. The ideal candidate combines strategy, production, cultural pulse, and creativity with deep platform expertise with an analytical mindset.
Key Responsibilities
What You’ll Do
Build the agency
Design the operating model for an internal social media agency serving 500+ providers, including service tiers (e.g., self-serve resources, group programs, and high-touch support for top performers), intake, and prioritization
Build and lead a team of social strategists, content creators, editors, and production resources and decide which capabilities to hire in-house versus source from contractors
Set the agency's budget, goals, and roadmap, and report on performance to leadership
Enable providers at scale
Lead team in the creation of playbooks, content calendars, templates, caption and hook libraries, and brand-approved asset libraries providers can use on their own accounts
Develop training and coaching programs covering content creation, on-camera presence, platform best practices, and patient engagement
Organize content production, including in-clinic shoots, before-and-after photography standards, and video, so providers have a steady supply of high-quality content
Identify and invest in high-potential providers and build a bench of provider creators
Translate provider content into brand and paid opportunities
Brand
Lead SkinSpirit’s enterprise social media strategy, elevating the brand across consumer and industry audiences and positioning SkinSpirit as a trusted, leading voice in aesthetics
Develop and manage a robust content production pipeline
Manage social media agencies and contractors to support and
Oversee content strategy and execution across Instagram, TikTok, and YouTube, tailoring storytelling to each platform’s formats, audience behaviors, and algorithms
Own SkinSpirit’s social content calendar, balancing campaign and launch moments, trend-driven content, treatment and provider education, and always-on storytelling
Partner closely with the VP of Brand & Creative to concept and deliver social-first content that is elevated, on-brand, and platform-optimized
Collaborate with the Director of PR and Director of Growth Marketing to align social with PR moments, launches, promotions, and paid campaigns, ensuring an integrated brand presence across channels
Drive social analytics, social listening and performance reporting, translating results into clear, actionable recommendations for senior leaders
Lead, mentor, and elevate a team of two, fostering a culture of creativity, accountability, and continuous testing and learning
Evaluate and test emerging platforms, features, formats, and AI tools to keep SkinSpirit at the forefront of social innovation and improve team efficiency
Skills, Knowledge and Expertise
What You’ll Bring
5+ years of experience in social media marketing, including leading social strategy for a consumer brand; experience in beauty, aesthetics, wellness, or healthcare preferred
Proven people management experience, with a track record of leading, coaching, and developing high-performing teams
Deep expertise across Instagram, TikTok, and YouTube, with a strong understanding of platform algorithms, formats, and best practices
Proven track record of building content strategies and editorial calendars that drive brand awareness, engagement, and community growth
Strong analytical skills, with hands-on experience in social analytics, reporting, and social listening tools (e.g., Sprout Social, Archive)
Ability to set long-term vision and dive into the details to support the team in execution
Excellent communication and collaboration skills; proven ability to influence cross-functional partners and present to senior leaders
Deep curiosity and a passion for staying current on social trends, culture, and changing platform dynamics
Bachelor’s degree required
Physical Requirements
Prolonged periods of sitting at a desk and working on a computer
Occasionally stand, walk, use hands and fingers, handle or feel, reach with hands and arms, climb or balance, stoop, knee, crouch or crawl, talk and hear
Benefits
We offer a competitive benefits package which includes generous employee discounts, Friends & Family discounts and a beautiful working environment with a stellar team. We also offer paid holidays and a 401k plan with a company match program. For full- time employees (24 + hours/week) we offer Medical, Vision, and Dental insurance.
Notices for Applicants
Notice at Collection
Privacy Policy for California Residents
SkinSpirit participates in E-Verify; To learn more please visit E-Verify.gov - Employee Rights and Responsibilities
SkinSpirit is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex, (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We seek to hire on the basis of merit, competence, performance, and business needs.

Work arrangement
Yes