Congress Engagement Strategy Manager

The Opportunity
The Congress Engagement Strategy Manager owns the strategic design, governance, and optimization of Genentech’s congress strategy for our Therapeutic Areas. Acting as the single congress strategist for their therapy area (TA), the Engagement Strategy Manager reads the portfolio and pipeline, sets the congress calendar, and defines the objectives, format, and engagement approach for each congress before handing clear plans to th operational partners who deliver them.
This is a senior, partnering role. The Engagement Strategy Manager works hand in hand with Medical Affairs, Brand, and other cross-functional leaders to align narrative and messaging across cross-functional, multi-brand, and TA-level congresses, and to ensure every congress presence is purpose-driven, appropriately structured, and positioned to deliver meaningful outcomes for Genentech and for participating HCPs.
The Engagement Strategy Manager brings deep therapy-area knowledge, strong scientific fluency, and a firm command of HCP engagement governance. Working closely with the Business Product Owner / Manager (BPO/BPM) and Event Operation Manager, this role connects scientific priorities to congress strateg, and continuously captures insights and performance learnings to sharpen future congress strategy and improve the effectiveness and efficiency of the TA’s congress program.
Key Responsibilities
1. TA Congress Strategy Optimization
Develop a broader therapy-area congress strategy tailored to TA needs, brand maturity, and product life cycle
Read the portfolio and pipeline to anticipate demand, the right congresses to prioritize, and timing across the year
Set the congress calendar for the therapy area and define the presence type and objectives for each congress
Support the definition of measurable congress objectives that align to TA and brand strategy
Translate standardized congress engagement products and cross-functional demand into TA-specific congress scope and activation plans
2. Stakeholder Orchestration
Ensure brand, medical, and other functions are coordinated so that narrative and messaging align at cross-functional, multi-brand, and TA-level congresses
Act as the primary strategic partner for Medical Affairs, Brand, and other functional leaders on TA congress strategy
Orchestrate cross-brand and functional congress presence to optimize effectiveness and cost
Provide guidance on congress vendor strategy and governance (e.g., booth/exhibit vendors, meeting planners, housing and travel partners)
Collaborate with the Event Operations Manager and BPO/BPM to activate TA, brand, and medical needs, and to ensure congress readiness for delivery
3. HCP Engagement & Governance
Ensure congress-related HCP engagements are appropriately classified (for example, promotional or non-promotional) and aligned with HCO engagement standards
Provide guidance to keep congress intent aligned with internal policies and compliance frameworks, and act as an escalation point for congress-related collaboration considerations
4. Insights
Ensure TA-level congress strategy and congress-level objectives are defined and documented
Provide data-driven performance overviews of TA congress program health
Collaborate with the BPO/BPM to measure congress performance against TA strategic objectives
Synthesize insights across congresses to refine future congress strategy, and share structured feedback with Execution Leads to improve future congress activation quality
5. Society & Omnichannel Engagement Integration
Serve as the connective layer between congress strategy and Genentech’s broader omnichannel and product ecosystem, ensuring congress presence complements CRM, digital, and other engagement channels rather than operating in isolation
Maintain working fluency in end-to-end HCP customer journeys, understanding how congress touchpoints fit within pre-congress, onsite, and post-congress omnichannel engagement
Partner with product and platform owners (for example, omnichannel, content, and CRM product teams) to ensure congress engagement products and standards align with Genentech’s broader product operating model
Build and maintain relationships with key medical and scientific societies relevant to the TA (for example, ASCO, ASH) to inform congress strategy, sponsorship approach, and long-term society engagement planning
Define and track measurement frameworks for congress and society engagement effectiveness, ensuring alignment with compliant measurement approaches
Orchestrate congress activity as part of the broader always-on engagement plan, coordinating timing and sequencing with other channel owners to avoid duplicative or conflicting HCP outreach
Who You Are
You have a Bachelor’s degree required (life sciences, business administration, etc.)
You have 9+ years of experience in pharmaceuticals, 5+ years experience in congress or event strategy, partnering with brand and medical teams
Deep therapy-area knowledge and strong scientific fluency, with the ability to connect pipeline and portfolio priorities to engagement strategy
Experience setting strategy for major medical congresses (e.g., ASCO, ASH, etc.)
Strong command of HCP engagement compliance, governance frameworks, including FMV
Proven stakeholder management and strategic planning skills in cross-functional environments
Experience supporting global or regional therapy-area congress strategies
Experience working with omnichannel engagement approaches, product operating models, and end-to-end customer journey design and measurement
Familiarity with FMV frameworks and engagement governance considerations
Experience working with global operating models and shared services teams
Location
This role is based in South San Francisco and offers a hybrid schedule working 3 day per week on campus
Relocation benefits are NOT available on this posting
Multiple Openings - We are hiring for multiple roles/openings on this posting.
The expected salary range for this position based on the primary location of South San Francisco, CA is $137,900/yr to $256,100/yr. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
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Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state