Lead - Digital Platforms & Consumer Technology

Location Name: Pune Corporate Office - Mantri
Job Purpose
Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting.
Own end-to-end campaign execution — from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web.
Duties And Responsibilities
Key Responsibilities
Campaign Management (Primary Focus)
Plan, launch, and manage campaigns across Search, Social, Push Campaign
Work closely with content team to manage ad copies, creatives, and landing page requirements
Scale high-performing campaigns and optimise basis performance
Work closely with media/agency partners for campaign execution
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A/B Testing & Experimentation
Design structured A/B tests across creatives, audiences, landing pages, and offers
Test hypotheses to improve CTR and cost efficiency
Measure results statistically and implement winning variations
Build a continuous experimentation roadmap
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Funnel Tracking & Optimization
Track full acquisition funnel:
Discovery to fulfilment
Identify drop-offs and conversion bottlenecks
Partner with Product/Tech to fix funnel leakages
Improve conversion rates and reduce cost per acquisition through data-led actions
Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms
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Consumer AI–Led Targeting & Personalization
Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes
Execute & automate remarketing framework
Support personalized communication and recommendation initiatives
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Analytics & Reporting
Monitor daily KPIs: traffic, leads, approvals, CPA, ROI, LTV
Create dashboards and performance reports
Analyze campaign and cohort performance
Share insights and optimization recommendations with stakeholders
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Cross-Functional Collaboration
Coordinate with Product, Tech, Analytics and Data Science teams for tracking, releases, and experiments
Translate campaign needs into clear requirements for implementation
Ensure seamless execution of growth initiatives across systems
Required Qualifications And Experience
Ideal Profile
4–6 years in performance/growth marketing
Strong hands-on experience managing paid campaigns
Comfortable with data, numbers, and experimentation
Detail-oriented executor with strong problem-solving skills
Experience in fintech/lending/app growth is a plus

Work arrangement
No