Vice President of Product Portfolio and Commercial Strategy

Vice President, Product Portfolio & Commercial Strategy
Location: United States | Full-Time | Remote / Hybrid / On-site
Reports To: Chief Executive Officer / Managing Partner
Commercial Mandate
We are seeking a Vice President, Product Portfolio & Commercial Strategy to guide the development, positioning, and commercial performance of the organization's product portfolio.
This executive will connect product strategy with market demand, customer needs, revenue opportunities, and long-term business priorities. The role is responsible for evaluating product opportunities, prioritizing commercial investments, strengthening product-market alignment, and developing strategies that improve the competitiveness and profitability of the overall portfolio.
Working across Product, Business Development, Sales, Marketing, Finance, Technology, and Operations, the VP will help leadership determine which products and services to develop, expand, reposition, or discontinue based on market potential and business value.
Portfolio Strategy & Commercial Priorities
Product Portfolio Direction
Establish a portfolio strategy aligned with organizational objectives, target markets, customer segments, and long-term growth plans.
Evaluate existing products and proposed offerings based on market demand, competitive positioning, commercial feasibility, and strategic fit.
Recommend portfolio investments, product enhancements, expansion opportunities, and resource allocation priorities.
Identify product gaps, overlapping offerings, and opportunities to develop differentiated solutions.
Develop portfolio roadmaps that connect product development milestones with commercial objectives and market opportunities.
Commercial Strategy & Revenue Development
Translate product capabilities into commercial strategies that support customer acquisition, retention, revenue growth, and market expansion.
Develop pricing, packaging, positioning, and go-to-market recommendations in partnership with relevant functional leaders.
Identify cross-selling, upselling, bundling, and complementary product opportunities across customer segments.
Collaborate with Sales and Business Development to establish commercialization plans, sales priorities, and market activation strategies.
Evaluate potential distribution channels, strategic alliances, and commercial partnerships that can expand product reach.
Assess the commercial implications of new products, changing customer requirements, competitive activity, and market conditions.
Market Assessment & Investment Decisions
Analyze industry developments, customer feedback, competitor offerings, pricing trends, and emerging business models.
Build business cases for new product initiatives, portfolio expansion, and commercial investments.
Assess revenue potential, cost implications, resource requirements, and expected returns associated with portfolio decisions.
Establish criteria for prioritizing initiatives and balancing near-term commercial opportunities with long-term strategic value.
Present portfolio recommendations and scenario analyses to executive leadership.
Cross-Functional Commercial Leadership
The VP will serve as a coordinating leader between product development and commercial execution, ensuring that portfolio decisions are translated into practical business outcomes.
Key areas of ownership include:
Aligning product roadmaps with sales forecasts, marketing priorities, customer demand, and organizational capacity.
Coordinating product launches and commercialization programs across Product, Technology, Marketing, Sales, and Operations.
Establishing clear ownership, milestones, decision processes, and accountability for major portfolio initiatives.
Reviewing commercial feedback and product performance to guide ongoing enhancements and investment decisions.
Resolving cross-functional priorities that affect product delivery, market positioning, or revenue objectives.
Developing repeatable frameworks for portfolio reviews, product prioritization, commercial planning, and launch evaluation.
Commercial Performance Framework
Success in this position will be evaluated through measurable business and portfolio outcomes, including:
Product portfolio revenue growth and contribution to overall business performance.
Commercial performance of newly launched and existing products.
Product adoption, customer engagement, retention, and cross-selling opportunities.
Accuracy and effectiveness of product forecasts and commercial business cases.
Progress against portfolio roadmaps and commercialization milestones.
Effectiveness of pricing, positioning, and go-to-market strategies.
Quality of portfolio investment decisions and resource allocation.
Improvement in coordination between product development and commercial teams.
The VP will establish appropriate KPIs, reporting practices, and review cycles to give executive leadership clear visibility into portfolio performance and emerging opportunities.
Executive Profile & Qualifications
The ideal candidate combines product portfolio leadership with commercial judgment, financial analysis, market awareness, and the ability to influence senior stakeholders across multiple functions.
Candidates should demonstrate:
20+ years of progressive experience in product strategy, portfolio management, commercial strategy, business development, corporate planning, or related fields.
Significant executive or senior leadership experience overseeing product portfolios, commercialization programs, or business growth initiatives.
Demonstrated success evaluating product opportunities and translating strategic priorities into commercial results.
Strong understanding of product positioning, pricing strategy, go-to-market planning, revenue models, and portfolio lifecycle management.
Experience developing business cases, financial forecasts, market assessments, and investment recommendations.
Proven ability to collaborate with Product, Sales, Marketing, Finance, Technology, and Operations leadership.
Strong analytical skills and the ability to evaluate complex commercial decisions using market data and financial information.
Experience managing competing portfolio priorities and allocating resources across multiple initiatives.
Excellent executive communication, negotiation, presentation, and stakeholder management skills.
Demonstrated ability to lead cross-functional teams, establish accountability, and deliver results in evolving business environments.
Bachelor's degree in Business, Finance, Marketing, Economics, Product Management, or a related discipline required; an MBA or equivalent advanced qualification is preferred.
Experience in financial services, fintech, digital assets, cryptocurrency, payments, trading, SaaS, or technology-driven businesses is an advantage. Candidates from established financial institutions, high-growth technology companies, consulting firms, and product-led organizations are also encouraged to apply.
Location & Executive Engagement
This position is based in the United States, with remote, hybrid, or on-site arrangements depending on business requirements and the selected candidate's location.
Travel may be required for executive planning sessions, product reviews, customer meetings, commercial negotiations, industry conferences, and strategic partnership discussions.
Compensation & Benefits
The company offers a competitive executive compensation package, which may include:
Competitive executive base salary
Annual performance-based incentive
Equity appreciation opportunities
401(k) retirement benefits
Medical, dental, and vision insurance
Paid time off and company holidays
Professional development and executive training
Reimbursement for approved business travel
Final compensation will be determined based on experience, qualifications, responsibilities, and the overall scope of the position.

Work arrangement
Yes