Performace Marketer and Growth Marketing Specialist

Company Description Arvitha Health Ventures Private Limited is a growing healthcare-focused organization committed to improving access to high-quality health services and solutions. The company operates with a strong emphasis on innovation, customer experience, and sustainable growth within the healthcare ecosystem. Team members collaborate across functions to design and deliver services that support healthier communities and more efficient care. The organization values data-driven decision-making, ethical business practices, and continuous learning. Joining Arvitha Health Ventures offers opportunities to contribute to meaningful work while developing professionally in a dynamic environment.
Role Description This is a full-time, on-site role based in Kozhikode for a Performance Marketer and Growth Marketing Specialist. The role involves planning, executing, and optimizing digital marketing campaigns across channels such as search, social media, and display advertising to drive user acquisition and engagement. The specialist will manage campaign tracking, analyze performance data, and run A/B tests to improve conversion rates and return on ad spend. Day-to-day responsibilities include collaborating with product, sales, and content teams to align growth strategies with business objectives, defining key metrics, and preparing performance reports and insights for stakeholders. The role also includes identifying new growth opportunities, experimenting with marketing funnels, and refining strategies based on market trends and customer behavior.
Qualifications
Strong skills in performance marketing, including campaign setup, optimization, and analytics across platforms such as Google Ads, Facebook/Instagram Ads, and other paid channels.
Experience with growth marketing strategies, including funnel optimization, A/B testing, and user acquisition and retention tactics.
Proficiency in digital analytics tools (e.g., Google Analytics, marketing dashboards, attribution tools) and the ability to interpret data to guide decisions.
Comfort with basic marketing technology stacks, including CRM systems, marketing automation tools, and tracking implementations (UTMs, pixels, tags).
Strong quantitative and problem-solving skills, with the ability to set targets, forecast outcomes, and measure campaign impact.
Effective communication and collaboration skills, with the ability to work closely with product, sales, and creative teams.
Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
Prior experience in healthcare, health-tech, or startup environments is an advantage.
Ability to work on-site in Kozhikode and adapt in a fast-paced, experiment-driven environment.

Work arrangement
No