Digital Marketing Manager

Job Title
Digital Marketing Manager
Job Description Summary
Looking for a hands-on Digital Marketing talent to manage and continuously improve C&W Singapore’s digital marketing activity. Responsible for running day-to-day execution across our website, search, email and social channels, while using data and market insights to improve visibility, engagement and lead generation.
This role combines strong digital execution with a performance mindset. One will need to demonstrate strong understanding of what is working, identifying opportunities to optimise activity, and helping the Singapore BDS team use digital more effectively to support business growth.
Job Description
Key responsibilities
Website operations
Update and publish content on the C&W Singapore website using Sitecore, including Insights pages, news and landing pages
Load and maintain property listings on the website, ensuring details, images and availability are accurate and up to date
Coordinate with global and regional web teams on site updates and issues
SEO, AEO and SEM
Support search engine optimisation (SEO), including on-page content, keyword integration and content structure to improve organic visibility
Support answer engine optimisation (AEO) to increase brand visibility, citations and referral traffic from AI search tools and LLM-powered platforms
Support search engine marketing (SEM) execution, including ad copy, landing page content and creative assets for paid campaigns
Email marketing
Build, test and send email campaigns and event invitations on the company's email platform
Manage and develop the contact database, lists and segmentation, with support from the business intelligence team
Ensure email activity complies with data protection requirements
Report on opens, clicks and conversions
Digital and social posting
Schedule and publish approved content on C&W Singapore's LinkedIn and other digital channels
Maintain the content calendar and monitor comments, mentions and tags
Manage the company's social advocacy tool, loading approved content
Demand generation & digital optimisation
Support the development and execution of digital campaigns designed to build awareness, generate engagement and capture qualified leads for priority Singapore business lines.
Analytics and reporting
Maintain Google Analytics (GA4) dashboards for the website and Insights pages
Produce a monthly digital performance report covering web, search, email and social, with clear takeaways and recommendations
Marketing operations and admin
Raise purchase orders and process vendor invoices and marketing claims in line with company finance procedures
Track marketing spends against budget and keep budget records up to date
Support month-end finance processes, including accruals and spend reconciliation
Coordinate with finance and procurement teams for vendor management processes
Requirements
3–5 years' hands-on experience in digital marketing, ideally in B2B, professional services or real estate
Working knowledge of SEO and SEM, including Google Ads
Experience with Google Analytics (GA4), including building reports and interpreting data
Experience with a content management system; Sitecore strongly preferred
Hands-on experience with an email marketing platform (e.g. Salesforce Marketing Cloud, Marketo, HubSpot or similar)
Experience managing LinkedIn company pages and scheduling tools
Comfortable with admin and finance processes such as purchase orders, invoices, claims and budget tracking
Experience with audience targeting segmentation and campaign optimisation.
Experience supporting or running B2B demand-generation and lead-generation campaigns.
Highly organised and detail-oriented, with a strong focus on accurate, on-time execution
Clear written English
Nice to have
Awareness of AEO and how brands appear in AI search tools
Google Analytics or Google Ads certification
Basic HTML/CSS for troubleshooting web and email content
Familiarity with Looker Studio, Power BI or similar dashboard tools
Experience with a social advocacy platform (e.g. Sprinklr, Hootsuite Amplify, EveryoneSocial or similar)
Canva or basic design skills for digital assets
#s-premium
INCO: “Cushman & Wakefield”