Senior Associate – Digital Marketing & Communications

About Us:
Good Business Lab (GBL) is a research-to-action nonprofit that advances access to high-quality jobs for low-income workers. We believe a truly good job is more than wages — it creates conditions for workers to thrive. Yet too few workers have access to sustained wage growth, supportive workplaces, and real opportunities for advancement. GBL works to change this by expanding pathways into better-fit, higher-opportunity work and improving job quality within large employers. We study worker needs, partner with workers and employers to co-design interventions that serve both individual and business goals, and evaluate impact through causal methods. Across manufacturing, retail, and food service, our work shows that improving job quality also improves firm performance. Globally, we have directly improved outcomes for over 500,000 workers, with indirect reach across an ecosystem impacting nearly 2 million more.
The founders of the GBL are Ach Adhvaryu – Professor of Economics, Director of 21st Century India Center, School of Global Policy and Strategy at UC San Diego, Anant Ahuja – Director of ESG and Sustainability at Shahi Exports Pvt. Ltd. (India’s largest Ready Made Garment firm), and Anant Nyshadham – Associate Professor of Business Economics and Public Policy at the University of Michigan.
About the role
The Senior Associate – Digital Marketing & Communications will be the primary operational owner of GBL’s website and digital marketing systems. The role will ensure that GBL’s research, solutions, insights, and organisational story are presented through accurate, accessible, engaging, and measurable digital experiences. You will combine hands-on website management with SEO, analytics, digital campaigns, technical support for events, vendor coordination, and cross-functional project management. You will work closely with colleagues across Marketing & Communications, Growth, Research, Programmes, and Design to convert organisational priorities into effective digital journeys and audience-facing outputs. This role is ideal for someone who enjoys working at the intersection of content, technology, design, and strategy and is equally comfortable making website updates, interpreting performance data, and coordinating specialists for more complex work.
We strongly encourage applications from individuals belonging to historically underrepresented and marginalized communities. If comfortable, please share your social location in your application. This information will be limited to the hiring team and will not have any detrimental impact on your candidature.
Location: Delhi/Bangalore/Remote
Compensation: 10-12 LPA
Type of Engagement: Full Time
Roles and Responsibilities:
Website ownership and digital experience
Own day-to-day management of GBL’s website and related digital properties.
Maintain a website roadmap covering content updates, technical fixes, feature improvements, and strategic development.
Manage CMS and no-code updates for blogs, case studies, reports, team profiles, landing pages, forms, and other institutional content.
Build and maintain reusable page templates and components using Framer or comparable platforms.
Conduct regular quality checks across desktop, tablet, and mobile experiences, including links, forms, responsiveness, interactions, and page consistency.
Identify and prioritise bugs or technical debt; resolve issues directly where possible and coordinate developers or vendors where specialist support is required.
SEO, analytics, and digital performance
Lead on-page SEO, including metadata, internal linking, page structure, sitemaps, indexing hygiene, and content optimisation.
Monitor traffic, acquisition, engagement, conversions, and priority-page performance using Google Analytics, Google Search Console, Microsoft Clarity, Looker Studio, or comparable tools.
Develop recurring performance reports with clear insights, recommendations, and experiments.
Maintain UTM, attribution, and conversion-tracking practices across social media, email, paid campaigns, and partner links.
Use performance data and user feedback to recommend improvements to content, website architecture, and digital campaigns.
Digital campaigns and content operations
Support integrated digital campaigns across the website, social media, email, and paid channels.
Work with content and design colleagues to adapt research, reports, and organisational updates into effective digital formats.
Support the execution of the editorial calendar and coordinate copy, design, review, approval, scheduling, and publishing workflows for digital marketing channels.
Build reusable campaign templates, checklists, content banks, and workflows that improve consistency and reduce last-minute production.
Support paid-media activity on platforms such as LinkedIn Campaign Manager and Meta Business Manager, including setup, tracking, budget monitoring, and reporting.
Digital and technical support for events
Build and maintain event landing pages or microsites, registration and waitlist forms, confirmation flows, and related website components.
Set up tracking, integrations, and analytics for event registrations and digital campaigns.
Coordinate with vendors or internal teams to troubleshoot forms, embeds, links, livestreams, and other technical requirements.
Conduct pre-launch quality assurance and post-event updates or archiving for digital event assets.
Project, vendor, and systems management
Convert broad objectives into project plans with milestones, owners, dependencies, review points, and measurable outcomes.
Maintain accurate trackers and communicate timelines, blockers, risks, and trade-offs early.

Employment type
Full-Time

Work arrangement
Yes