Digital Marketing Executive

1. Social Media Engagement & Content
Plan, schedule, and publish daily content across social channels (Instagram, LinkedIn, Facebook, X, etc.).
Create engaging social media graphics, short reels/videos, and captions aligned with our brand tone.
Actively engage with the community by responding to comments, direct messages, and brand mentions promptly.
Monitor organic performance and track reach, impressions, and engagement metrics.
2. Paid Ads & Performance Marketing Support
Assist in setting up and launching paid ad campaigns on Meta Ads Manager (Facebook/Instagram) and Google Ads.
Monitor daily ad performance, budget spend, and basic KPIs like clicks, CTR, leads, and conversions.
Support ad content creation, copy drafting, and basic audience targeting setups.
Ensure proper tag and tracking setup (UTM parameters, pixel checks) across active campaigns.
3. Website Maintenance & SEO
Regularly update website banners, landing page content, and blogs to keep information current.
Carry out basic Search Engine Optimization (SEO) tasks: keyword updates, meta title/description optimization, image alt tags, and internal linking.
Perform basic website hygiene checks (ensuring links work, page speeds are fine, and mobile layout looks good).
Track basic website analytics via Google Analytics 4 (GA4) and Google Search Console.
4. Reporting & Coordination
Help assemble simple weekly/monthly performance reports detailing social reach, ad spending, and web traffic.
Coordinate with graphic designers, copywriters, or internal teams to gather assets for marketing campaigns.
Qualifications & SkillsRequirements
Experience: 1–3 years of experience in hands-on digital marketing or handling social media/ads execution.
Social Media & Design: Familiarity with social media scheduling tools and design tools like Canva.
Basic Ads Knowledge: Working understanding of Meta Ads Manager and Google Ads setup.
SEO & Web Tools: Basic understanding of Google Analytics, Google Search Console, and CMS platforms (e.g., WordPress, Shopify, or similar).
Communication: Good written communication and copywriting skills for social posts and basic ad copy.
Mindset: Eager to learn, detail-oriented, and able to multitask across different channels.
Good to Have
Basic knowledge of email marketing tools (e.g., Mailchimp) or simple video editing apps (InShot, CapCut).
What We Offer
Competitive monthly salary.
Friendly, supportive work culture with hands-on learning opportunities.

Work arrangement
No