Producer (English)

Job Description – Producer (News & Non-News)
About the Role
We are looking for energetic, creative, and execution-focused professionals to join our YouTube Team – Non-News. Lead will be responsible for building engaging video content, podcasts, event-led programming, creator/guest collaborations, and growing the YouTube channel as a strong content and revenue platform.
Key Roles & Responsibilities
• Conceptualise, plan, shoot, and execute high-quality YouTube videos.
• Develop content formats and production plans.
• Anchor and present YouTube shows, interviews, event coverage, and special digital formats.
• Coordinate with writers, editors, camera teams, designers, and other production resources.
• Manage end-to-end production timelines and ensure timely delivery.
• Maintain quality and consistency across all video content.
• Identify trending topics, formats, and storytelling styles relevant to the target audience.
• Ensure videos are optimised for YouTube in terms of packaging, storytelling, retention, and engagement.
• Plan and execute YouTube content around events, festivals, conferences, and other on-ground opportunities.
Podcast Hosting & Production
• Host and moderate podcasts/interviews with celebrities, creators, experts, entrepreneurs, and other interesting personalities.
• Research guests and prepare relevant questions and conversation points.
• Conduct engaging, natural, and audience-friendly conversations.
• Work with the production team on podcast concepts, episode structure, shoots, and post-production.
• Develop recurring podcast formats and properties that can build a loyal audience.
• Repurpose podcast content into Shorts, Reels, clips, and other digital formats.
YouTube Growth & Revenue
• Develop and execute strategies to grow subscribers, views, watch time, engagement, and overall channel performance.
• Track YouTube analytics and identify content trends, audience behaviour, and growth opportunities.
• Work closely with the content and production teams to improve CTR, retention, watch time, and repeat viewership.
• Develop content strategies around long-form videos, Shorts, podcasts, and other YouTube formats.
• Identify opportunities for brand integrations, sponsorships, branded content, partnerships, and other revenue streams
Key Skills Required
• Strong understanding of YouTube and digital content.
• Excellent communication and presentation skills.
• Strong storytelling and content ideation abilities
• Ability to work under tight deadlines and manage multiple projects

Work arrangement
No