SAP CRM Functional Analyst - Sales

We are Generac, a leading energy technology company committed to powering a smarter world.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
Major Responsibilities
Support customer and master data integration from SAP CRM to SAP ECC via middleware
Configure and support Lead, Opportunity, and Quotation processes in SAP CRM
Support Order Management configuration based on defined sales business scenarios
Configure and manage number ranges for SAP CRM Sales transaction types
Define, validate, and maintain SAP CRM relationship roles used in opportunities and quotations
Align SAP CRM relationship roles with SAP ECC partner functions (AG, RE, RG, WE)
Support SAP SD integration across the Lead‑to‑Cash and Order‑to‑Cash process
Configure and support partner determination and text determination procedures
Deliver and support SAP CRM WebUI configuration for Sales and CIC users
Enable interactive sales reporting and pipeline visibility
Participate in Agile delivery, including backlog refinement, sprint planning, testing, UAT, releases, and production support
Collaborate cross‑functionally with Sales, Service, and technical teams
Minimum Job Requirements
Education
Bachelor’s degree in Information Systems, Business, Marketing, or a related field, or
Equivalent combination of education and relevant SAP CRM experience
Certification / License
None required; SAP CRM certifications are not mandatory but may be considered an asset
Work Experience
8-10+ years of hands-on SAP CRM functional experience, with demonstrated focus on Sales and Lead‑to‑Cash processes
5+ years of SAP ECC experience, with focus on integration to SAP CRM
Hands-on experience configuring and supporting:
Leads
Opportunities
Quotations
Sales Orders
Experience supporting the Lead to Cash / Order to Cash lifecycle
Experience working in Agile delivery models including participation in backlog grooming, sprint planning, UAT, and releases.
Experience collaborating with cross-functional teams (Marketing, Sales, Service, IT)
Knowledge / Skills / Abilities
Strong functional knowledge of SAP CRM Sales processes
Solid understanding of SAP SD and integration between SAP CRM and SAP ECC
Experience with SAP CRM relationship roles and partner determination
Experience configuring SAP CRM WebUI for Sales and CIC users
Ability to work effectively across Sales, IT, and technical teams
Strong analytical and problem-solving skills to translate business requirements into SAP CRM solutions
Excellent communication skills, with the ability to work effectively with both business and technical stakeholders
Environment
SAP CRM 7.0
SAP ECC 6.0 (FI, CO, SD, MM)
XML
Microsoft tools
Preferred Job Requirements
Education
Master’s degree in Business Administration, Information Systems, or a related field is preferred
Certification / License
SAP CRM certification (SAP CRM 7.0) preferred
SAP SD certification
Agile-related certifications (Scrum, or Agile Practitioner) are a plus
Salesforce (SFDC) certification is beneficial but not required
Work Experience
12-15+ years of SAP CRM functional experience, with at least 5–10 years supporting Service, Sales and Marketing-focused processes
Experience supporting Customer Interaction Center (CIC) processes
Experience working in hybrid CRM landscapes (SAP CRM integrated with Salesforce)
Experience supporting pricing, variant configuration, IPC, or CPQ‑related processes
Experience with large‑scale or global SAP CRM deployments
Prior experience supporting User Acceptance Testing (UAT), releases, and post‑deployment support across multiple team
Knowledge / Skills / Abilities
Salesforce (SFDC) Sales lifecycle knowledge
Advanced knowledge of pricing, variant configuration, or IPC integration
Experience enabling sales analytics, pipeline visibility, and reporting
Strong documentation skills (functional specs, test scripts, process flows)
Ability to manage multiple priorities in a fast‑paced Agile environment
Strong stakeholder management and influencing skills
Proven ability to work independently while collaborating across Marketing, Sales, Service, and Technical teams
Comfortable operating in an Agile, fast‑paced delivery environment with multiple concurrent priorities
Environment
SAP CRM 7.0
SAP ECC 6.0 (FI, CO, SD, MM)
XML
Microsoft tools
Physical Requirements and Working Conditions
PHYSICAL DEMANDS:
Office Environment:
While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel.