SEO Content Writer

The Objective of the Role
We are seeking an SEO Content Writer who can create high-quality educational content
optimised for SEO, AEO (Answer Engine Optimisation), and GEO (Generative Engine
Optimisation). The candidate will be responsible for researching academic topics,
understanding student needs, and developing user-friendly content that improves
website engagement and visibility.
Responsibilities
● Create high-quality content for K12, CBSE, JEE, NEET, and other academic topics.
● Research information from trusted academic websites, educational portals, and
exam-related platforms.
● Write clear, engaging, and easy-to-understand content for students and parents.
● Create and update educational pages, question-answer pages, exam pages, blogs,
and informational content.
● Understand students’ pain points and create content that effectively addresses
their learning needs.
● Collaborate with the SEO team and create high-quality content based on SEO
suggestions and optimisation requirements.
● Optimise content based on SEO, AEO, and GEO best practices.
● Ensure all content follows website formatting, readability, and content guidelines.
● Maintain content accuracy, originality, and proper content flow.
● Ensure content is plagiarism-free and grammatically correct.
● Work across multiple categories, subjects, and educational content types.
● Coordinate with SEO and academic teams for content updates and publishing
requirements.
● Ability to work under deadlines and manage multiple content tasks efficiently.
● Be available to support content requirements during important academic events,
exam launches, or campaign activities on occasional weekends whenever
required.
Eligibility Criteria
● Bachelor’s degree in English, Journalism, Communications, Education, Marketing,
or a related field.
● 2+ years of experience in SEO content writing, academic writing, or educational
website content creation.
● Experience in EdTech, K12, or educational content writing will be an added
advantage.
● Positive attitude and willingness to learn and grow in a fast-paced environment.
● Self-starter who can work with minimal guidance.
● Ability to coordinate and work with cross-functional teams when required.

Work arrangement
No