Marketing Manager - CM&E

Work Your Magic with us!
Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That`s why we are always looking for curious minds that see themselves imagining the unimageable with us.
Who you are:
Brand strategy and portfolio management : Key responsibilities
 To lead the EGM division’s marketing function by developing and executing
strategies that delivers sustainable business growth, market share, expansion,
brand leadership and profitability across the assigned portfolio.
 Responsible for translating business strategy into an effective brand strategy,
driving scientific differentiation, developing innovative customer engagement
model, strengthening field force effectiveness and building a high performance,
high performing marketing organization.
 Develop and implement annual Operating Plan for a division and oversee for the
brand portfolio for EGM
 Identify growth opportunities across existing brands, analyse market conditions
and forecast sales and market share.
 Optimize the product portfolio by prioritizing high growth, high potential and
strategically important markets.
Your role:
 Align division goals to organizational goals as measured by broad plans.
 Therapy focus develop network with key thought leaders.
 Develop life cycle management. Strategies for established brands. And the new
launches. And the product facing competitive or pricing pressure?
 Continually incorporate customer feedback and macro view of the market through
formal sources of feedback like research (Structured / MR driven etc.)
 Conduct research as per the brand need (analyze customer behavior, perceptionattribute
mapping etc.) and design strategies accordingly. Undertake feasibility
analysis/ market research for new BD/ LCM opportunities.
 Undertake fieldwork to establish a strong connect with KOLs (6 days a month)
 Actively drive engagement with sales team - conduct CSM and other sales
meetings to drive excitement.
People and Performance Management
 Lead, coach and develop the marketing team including the product managers.
 Building a strong talent pipeline, capability development and performance
management.
 Establish clear objective accountability and performance standard for. Team
members.
 Effectively collaborate with cross functional stakeholders for buy-in of strategies
and ensure strong implementation of designed strategies
 Foster ownership, performance driven culture in marketing team
Financials, Profitability & Budgetary Control
 Achieve Market Share, bottom-line targets, top line & profitability.
 Operational Budgetary controls for cost and profit management.
 Risk Management in accordance with inventory/outstanding norms.
 Allocation of financial resources in line with business objectives and market
potential.
 Consistently evaluate investments through ROI analysis.
Corporate governance
 Ensure adherence to applicable pharmaceutical marketing codes local SOPs,
pharmacovigilance procedures and company compliance standards.
 Key driver and custodian of organisation values – Courage, Achievement,
Responsibility, Respect, Integrity, and Transparency
 Maintain effective governance or promotional material approvals. Vendor
engagement. Customer programs. And marketing expenditure?
 Present marketing reviews strategic recommendation, investment proposal and
growth plan to senior management.
Skills & Competencies
 Good understanding of the Pharma market landscape in general and
cardiovascular therapy in particular
 Good understanding of the " opportunity" within the representative market for
growth
 Ability to take necessary steps to manage change and transformation process,
 Ability to provide clarity of direction and decisive action.
 Understanding of the nuances of the business.
 Resourceful, strategic, and analytical thinker and creative problem solver.
 Driven to deliver quality results on time and in a highly ethical and professional
manner.
 Strong communication, negotiation and influencing skills.
 Good understanding of business operations management
Marketing intelligence & excellence
Develop and manage the annual marketing budget in line with business priorities.
Allocate resources based on brand potential strategic importance, growth
opportunities and e