Audience Development Executive- Fixed term Contract

About us
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.
At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.
In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.
Our commitment to diversity, equity and inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.
The role
FT Live is the global conferences and events division of the Financial Times Group. We deliver more than 200 events a year, including large-scale global summits, bespoke client forums, and digital conferences. Our events convene world-class speakers and bring together senior executives, policymakers, and thought leaders across industries and geographies.
The Audience Development Executive plays a crucial role in driving delegate acquisition and audience engagement for high-impact B2B events. Based in Manila, this role supports the FT Live marketing team by researching, qualifying, and managing delegate leads, contributing directly to the success of our client-sponsored and FT-branded events.
Working under the supervision of the Audience Development Manager, the Executive will be responsible for researching and building prospect lists, conducting outreach, and ensuring data accuracy in line with campaign briefs.
This is an exciting opportunity for a detail-oriented, curious, and proactive individual looking to gain experience in international events and audience marketing. This role is instrumental in identifying new leads for FT Live events and supporting the broader data acquisition strategy. Working from detailed marketing briefs, the Executive will conduct targeted research, build lead lists in a templated format, and collaborate with the Data team to upload and process records.
Key responsibilities
Audience Research & Acquisition
Create high-quality lead lists based on event-specific briefs (e.g. job title, industry, location, and company).
Use LinkedIn Sales Navigator, Cognism, web research, databases, and other tools to identify prospects.
Collaborate with marketing managers and project leads to define and expand on target profiles.
Conduct independent company, sector and market research to identify relevant organisations and decision-makers beyond initial campaign wishlists.
Audience Outreach
Craft and send personalised LinkedIn InMails and emails to potential delegates.
Support delegate invitation campaigns by managing email follow-ups and tracking responses and identifying opportunities for further engagement.
Data Management
Perform data audits, clean-ups, and deduplication to maintain high data quality.
Support audience data checks to assess the size, relevance and feasibility of potential audiences for prospective events.
Collaborate with the Data and Delegate Services teams to ensure leads are uploaded, segmented, and handled in accordance with FT’s compliance protocols, including GDPR and consent regulations.
Campaign Support
Track responses and lead engagement through internal systems and campaign dashboards.
Contribute to post-campaign analysis, highlighting the impact of research activity and identifying relevant audience insights and learnings.
Monitor the status of leads and support the audience development manager in adjusting strategies as needed.
Provide ad hoc reporting and analysis as requested.
Manage research across multiple campaigns and priorities, adapting to changing deadlines during busy periods.
Cross-functional Collaboration
Work closely with event marketers, project managers, sales, and operations to ensure alignment on delegate recruitment goals and expanded event presence.
Attend internal briefing meetings and proactively share research findings, audience trends and potential targeting opportunities.
Required skills and experience
Open to fresh graduates with a Bachelor's degree in any four-year course
Curiosity and willingness to learn about different industries, companies, markets and business topics.
Experience of working with and manipulating large sets of data.
Strong research and analytical skills, with the abili