MARKETING & COMMUNICATION MANAGER

Relevant, masculine and British. Since 1893, Alfred Dunhill has been engineering unique and stylish luxuries for men. We seek people who have commitment and drive with a strong commercial focus, and will thrive in a creative environment that encourages innovative thinking.
Marketing Development
APAC event strategy development to support sales and maximize press coverage.
Monthly APAC event calendar submission
Support regional press days and develop PR plans to support global/regional events.
Assist regional marketing head on coordinating regional/ international events and initiate local PR plan when necessary.
Work closely with retail and merchandise teams to plan client-facing events.
Explore opportunities at co-branding and partnership events to recruit new traffic to stores.
Plan, develop and implement all kinds of local events (Press events/Customer events/In-store shopping weekends and Co-branding collaboration projects)
Manage and support shop staff for VIC inviting and hospitality arrangement.
Post event report submission includes cost breakdown and ROI tracking.
Manage day-to-day marketing activities and participate in ad hoc projects as assigned by management
PR management
Liaison with APAC media across different countries for appropriate photo shooting opportunity – samples management, timely support media for sample loan request and PR material request
Generate ideas to increase media coverage, frequently communicate with media.
Work closely with merchandise team on key products launch/ push, imitate press release to support local marketing activities to push exposure online.
Distribute press materials timely according to global PR calendar and local calendar.
Collect, track and manage media clippings and always aim to increase PR coverage.
Report submission including daily coverage report, monthly PE report and DMR report.
VIP Relationship
Support on establishing Asia VIP pool list, build up relationship with talent publicists, agents, managers, stylists, industry contacts.
Work closely with Global Marketing on maintaining a yearly brand and entertainment events calendar, highlighting key upcoming events, outreach talent for suitable dressing opportunities.
Maintain talent sizing charts, birthday and any important personal information.
Outreach to talent for invitations to brand events, develop creative cooperation methods to maximize social buzz for PR & social use.
Coordinate across APAC to monitor VIP sample stock and work closely with global team for seeding opportunities.
Other tasks
Support management team to look for appropriate co-branding or sponsorship opportunity, culture/art/charity cooperation or business partnership.
Manage suppliers/production house/clipping house/translation house/printing house.
Manage and control PR & Event budget, including proceed and monitor payment.
Additional Information and Requirements:
Minimum 8 years of experience in luxury brand management.
Degree holder in business administration, marketing or related field
Strong strategic thinker with demonstrated brand management experience.
Expert planning, budgeting and cost control a must.
Ability to prioritize whilst managing multiple projects.
Demonstrated people/team management and agency management skills.
Ability to collaborate cross functionally to achieve brand vision.
Outstanding communication skills and the ability to influence, motivate and negotiate.
Can-do oriented, independent and proactive approach to work.
Strong written and verbal communication skills with a high level of English and Mandarin ability- written and spoken.