Specialist/ Sr. Specialist- Growth Marketing

As a Growth & Performance Specialist, you’ll own key parts of the growth funnel- from acquisition and lead generation to conversion, retention and re-engagement.
This is a hands-on role. You’ll be expected to identify opportunities, build solutions, test, measure and optimise rather than simply manage agencies or campaigns.
You’ll work closely with Product, Tech, CRM and Business teams, while independently driving execution wherever possible.
What You’ll Own:
1. Performance Marketing
Own Google, Meta and YouTube campaigns with a focus on ROAS, CAC, CPL, conversion and lead quality
Manage budgets, audiences, creatives, landing pages and campaign optimization
Run experiments and scale what works
2. Analytics & Attribution
Own GA4, GTM, Google/Meta tracking, conversion events and UTM structures
Track the journey from acquisition to booking
Build dashboards and identify funnel, attribution and tracking gaps
3. CRM & Marketing Automation
Drive growth through Zoho CRM
Build lead attribution, scoring, segmentation and lifecycle journeys
Automate lead nurturing, follow-ups and re-engagement
Identify funnel drop-offs and build interventions to improve conversion
4. WhatsApp & Conversational Growth
Build and optimize WhatsApp chatbot and conversational journeys
Automate lead qualification, routing and follow-ups
Connect WhatsApp journeys with CRM and analyse conversion
5. Website Growth & CRO
Analyze customer journeys and identify conversion bottlenecks
Improve landing pages and website conversion
Define and prioritize CRO opportunities based on business impact
Work with Product/Tech to implement and test improvements
6. SEO & Organic Growth
Drive technical and on-page SEO, including keyword research, internal linking, schema and indexing
Use Google Search Console and Core Web Vitals to improve organic visibility and qualified traffic
7. AI & Growth Automation
Experiment with AI across search, content, acquisition, automation and customer journeys
Explore AI visibility, LLM optimization, prompt engineering and AI-powered workflows
Use AI to automate repetitive growth and marketing processes
Technical Expectations:
You don’t need to be a developer, but you should be technically comfortable enough to implement and troubleshoot basic marketing requirements independently.
Working knowledge of:
HTML, CSS and basic JavaScript
JSON, APIs and webhooks
UTM and event tracking
Marketing tags and integrations
The expectation is simple: you shouldn’t need a developer for every small marketing deployment.
What We’re Looking For:
4-6 years of experience in growth, performance, digital marketing, marketing automation or a similar role
Strong hands-on experience with Google Ads and Meta Ads
Working knowledge of GA4 and Google Tag Manager
Experience with CRM and marketing automation
Strong analytical and problem-solving skills
Comfortable working with data, dashboards and performance metrics
Strong understanding of conversion funnels and customer journeys
Ability to independently execute campaigns, experiments and technical implementations
Curiosity about AI, automation and emerging growth technologies
Strong cross-functional collaboration skills
A bias towards experimentation, ownership and action
Tools & Platforms:
Experience with several of the following:
Performance: Google Ads, Meta Ads, YouTube Ads
Analytics: GA4, GTM, Google Search Console, Looker Studio
CRM: Zoho CRM
Automation: Zapier, n8n, Make.com or similar
Conversational: WhatsApp Business API, chatbot platforms
CRO: Hotjar, Microsoft Clarity or similar
Technical: HTML, CSS, JSON, APIs, Webhooks
AI: ChatGPT, Claude, Gemini or similar
You don’t need to know every tool. Strong fundamentals, curiosity and the ability to learn quickly matter more than a long tool checklist.

Work arrangement
No