Manager - Retail Marketing & DSP Relations

The Orchard is a leading full-service music distribution company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and evolve in the dynamic, global music industry. We specialize in being Artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical solutions. The Orchard’s comprehensive artist & label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more.
The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.
This role leads our retail marketing strategy, tasked with moving beyond transactional release management to drive long-term growth and market influence. As a key strategic partner, you will cultivate high-level relationships with DSPs, translating data-driven insights into comprehensive, forward-looking marketing plans. You are a champion for independent music, possessing the creative flair to support our artists through intentional, high-impact activations, placements, and strategic partnerships that elevate content and expand our reach across India & global platforms. Your focus is on scaling our influence, shaping the retail landscape, and ensuring our repertoire remains at the forefront of the music industry.
What you'll do:
Find opportunities with DSPs to activate our catalogue and frontline through partnerships, IPs, and activations.
Ensure our artists are featured on key DSP social channels (at least 1-2 a quarter).
Prepare a monthly plan in collaboration with the data team to ensure products are placed and partnered across key DSPs globally, driving maximum visibility for artists and labels in diaspora markets.
Create a monthly or quarterly plan to map all key updates, product changes, and new offerings on DSP platforms.
Ensure monthly meeting cadences with key DSPs are in place to maintain and strengthen relationships.
Work with the Head of Marketing & Head of label management team to identify key cultural / pop trends in the market and educate labels/artists.
Work with the Global office on growth & performance marketing using our inhouse paid media teams on key releases for our Indian labels/artists.
Coordinate with regional market leads to identify export opportunities and provide key local opportunities for international artists releasing music / touring.
Who you are:
5-7 years of experience in digital marketing, with a minimum of 3+ years focused specifically on music marketing at a label, distributor, or DSP.
Proven, demonstrable track record of successfully launching and managing music campaigns that resulted in significant growth in streams or playlist placements.
Experience working within a label, artist management or distribution system managing releases, projects or relationships