Digital Marketing Executive

Company Description Rupa Publications India is a leading and fast-growing Indian trade publisher, established in 1936. The company has published a wide range of acclaimed authors, including Chetan Bhagat, Ruskin Bond, Gulzar, Sunil Gavaskar, Shinie Antony, and many others. With a strong presence in the Indian publishing landscape, Rupa offers a dynamic environment for professionals interested in books, literature, and content. The publisher maintains a backlist of around 2,000 titles and continues to expand its catalog rapidly, creating ongoing opportunities to work on diverse and high-impact projects.
Role Description The Digital Marketing Executive will manage and execute digital marketing initiatives to increase brand visibility and book sales across online channels. This full-time, on-site role is based in New Delhi and involves planning and running social media campaigns, creating and optimizing web content, and coordinating digital promotions for new and existing titles. The role includes monitoring campaign performance, analyzing web and social media analytics, and preparing regular reports with actionable insights. The Digital Marketing Executive will collaborate closely with editorial, sales, and design teams to ensure cohesive digital strategies, support author promotions, and maintain consistent brand messaging across platforms.
Qualifications
Strong marketing and digital marketing skills, with the ability to plan and execute online campaigns aligned with brand and sales goals.
Effective communication skills for crafting clear, engaging messages and collaborating with cross-functional teams and external partners.
Experience in social media marketing, including content planning, community management, and platform-specific best practices.
Proficiency in web content writing, with a focus on SEO-friendly, reader-centric content for websites, blogs, and landing pages.
Ability to use web analytics tools to track performance, interpret data, and optimize campaigns based on measurable outcomes.
Bachelor’s degree in Marketing, Communications, Business, Media, or a related field, or equivalent practical experience.
Familiarity with the publishing or media industry, and an interest in books and reading, is highly beneficial.
Comfort with basic design and content tools (e.g., Canva, email marketing platforms, CMS) and the ability to learn new digital tools quickly.
Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines in a fast-paced environment.
Required Experience – 4-5 years
Job Types: Full-time, Permanent

Work arrangement
No