Associate Buying Manager - UGG Retail

This role is responsible for pre-season assortment and in-season sales performance management for DTC Retail channels (DTC FP & DTC Outlet):
• Own channel-specific assortment strategy and product mix, including exclusive styles and key looks by store tier
• Maximize in-season performance and product gross margin through active monitoring, assortment optimization, and cross-functional action on risks and opportunities
30% DTC Retail Channel Strategy, Assortment Ownership, and Merchandising Execution
• Provide DTC retail channel-specific insights (consumer trends, performance, competition) to shape merchandising buying strategy
• Own assortment planning and product mix by DTC retail channel, ensuring clear architecture across category, price ladder, and lifecycle
• Define channel-exclusive styles and key items to support differentiation and brand heat
• Develop key looks (head-to-toe outfits) by store tier to elevate product storytelling and retail execution
• Translate China range into commercially viable assortment for DTC Retail channel
• Own discount planning, ensuring alignment with sell-through and inventory strategy
• Drive gross margin (GM) and profit management, balancing full-price sell-through, markdown strategy, and brand positioning
• Ensure alignment between assortment decisions, pricing strategy, discount plan, and financial targets
50%
In-season Performance & Agile Optimization
• Monitor in-season product performance (sell-through, margin, weeks of supply) across DTC Retail channels
• Adjust assortment dynamically based on sell-through trends and consumer response
• Identify key winners and risks, and drive timely actions (chase, exit, rebalance)
• Continuously optimize full-price sell-through and markdown efficiency to protect profitability
• Proactively identify slow-moving products and structural risks
• Define and lead discount strategy and markdown actions to clear inventory while protecting brand value
• Align closely with CM / Sales / Planning teams on execution of promotion and liquidation plans
• Ensure healthy lifecycle management across full-price and markdown phases
20% Cross-functional Collaboration
• Act as the key bridge between Finance, Merchandising, Planning, Sales, and Marketing
• Ensure end-to-end alignment from assortment strategy to sales execution
• Provide actionable inputs to:
- Marketing/VM → storytelling and campaign focus